CXOToday has engaged in an exclusive interview with Rakesh Nair, Chief Technology Officer of Hoopr.ai
Question 1. Hoopr is positioned as a platform that “loves artists back.” Can you elaborate on how technology is enabling this vision, and what unique features or innovations Hoopr offers to empower artists?
Answer 1) In a rapidly evolving music industry, where artists face increasing challenges in monetizing their work and reaching wider audiences, Hoopr is dedicated to empowering them. As a platform that “loves artists back,” we’re leveraging technology to provide unparalleled transparency and support.
By offering data-driven insights, artist-friendly features, and strategic partnerships, Hoopr aims to address these challenges and create a more equitable ecosystem for artists. Our platform provides artists with valuable information about their audience, market trends, and potential collaborations, enabling them to make informed decisions and optimize their careers.
Question 2. How is Hoopr utilizing AI and machine learning to enhance the music licensing process? Are there any specific algorithms or technologies that you’re particularly excited about?
Answer 2) At Hoopr, we’re harnessing the power of AI and machine learning to revolutionize the music licensing process. By leveraging advanced algorithms, we’re enhancing our search capabilities, enabling users to find music more intuitively and naturally. Additionally, we’re exploring AI-driven tools to assist artists in creating diverse compositions, reducing the time and effort required for manual processes.
By automating and streamlining the licensing process, Hoopr aims to reduce friction and improve efficiency for both artists and brands. Our AI-powered platform offers a more intuitive and user-friendly experience, making it easier for users to discover, select, and license music that meets their specific needs.
Question 3. Given your extensive experience in information security, how are you ensuring that Hoopr’s platform remains secure and scalable as it grows? What are some of the key challenges you’ve faced in this area?
Answer 3) Security is a top priority at Hoopr. We’re committed to providing a secure and scalable platform that meets the highest industry standards. As the music industry continues to grow and evolve, it’s essential to have a robust infrastructure that can handle increasing demand and protect sensitive data. We’re actively working towards compliance with industry regulations, such as the Indian DPDP Act and GDPR, to ensure that our users’ data is protected.
Our infrastructure is designed for reliability and growth, with robust backup systems, access controls, and auto-scaling capabilities. We continuously monitor our systems to identify and address potential vulnerabilities, ensuring the ongoing security and stability of our platform.
Question 4. You’ve transitioned from working at a large-scale platform like BookMyShow to a more niche platform like Hoopr. How has this shift influenced your approach to technology development and management?
Answer 4) My experience at BookMyShow has been invaluable in shaping my approach to technology development and management at Hoopr. Witnessing the company’s growth from a small startup to a large-scale platform has taught me the importance of adaptability, innovation, and effective processes. Experience in a rapidly evolving industry has helped me understand the importance of staying ahead of the curve and embracing new technologies. At Hoopr, we’re committed to leveraging the latest advancements in technology to provide innovative solutions for artists and brands.
Question 5. At SHEROES, you developed an e-commerce platform and a digital literacy edtech platform. Are there any principles or lessons from those experiences that you’ve applied to Hoopr’s platform?
Answer 5) My time at SHEROES and Mahila Money provided me with a unique perspective on serving a diverse customer base, particularly in tier-2 and tier-3 cities. I gained valuable insights into the challenges and opportunities presented by different market segments, including varying levels of tech literacy, price sensitivity, and specific needs.
SHEROES and Mahila Money have helped me develop a deep understanding of the diverse needs and preferences of different audiences. At Hoopr, we’re committed to creating a platform that is inclusive and accessible to artists and brands from all backgrounds.
Question 6. With the rapid advancements in technology, how do you see the future of music distribution and licensing evolving? What role do you envision Hoopr playing in this future landscape?
Answer 6) The future of music distribution and licensing is being shaped by a convergence of factors, including technological advancements, changing consumer behavior, and evolving business models. As the industry continues to evolve, Hoopr is committed to playing a pivotal role in shaping the future of music licensing. At Hoopr, we envision a future where artists and brands can seamlessly collaborate and monetize their creative endeavors. By leveraging technology and innovation, we aim to create a platform that empowers artists, simplifies the licensing process, and fosters meaningful partnerships.
