Driving Innovation in Real Estate: How Assotech Group Leverages Technology for Operational Excellence, Customer Experience, and Sustainability
Interview with Enakshi Priyam, Chief Operating Officer at Assotech Group: Leveraging Technology to Drive Innovation and Operational Excellence in Real Estate
- As COO, how are you leveraging technology to streamline Assotech Group’s operational processes? Can you share some specific tools or strategies that have proven effective?
In my role as COO, integrating technology into our operations is a top priority to ensure efficiency, reduce costs, and improve overall productivity. We use Enterprise Resource Planning (ERP) systems to centralize project management, resource allocation, and real-time monitoring of ongoing projects. This centralization enables seamless communication across departments and provides us with data to make informed decisions more quickly. Additionally, we are employing digital solutions for document management and workflow automation, which has significantly reduced time delays and errors. I also work closely with our CTO to evaluate emerging technologies that could further enhance our project management systems and support our rapid response to market demands.
- How is Assotech using technology to enhance the customer experience in its residential and commercial projects? Are there any recent innovations or digital solutions you’ve implemented in this area?
Customer experience is central to our strategy, and technology is playing a critical role in enhancing this experience. We have introduced digital platforms and apps that allow residents to manage everything from maintenance requests to community events, ensuring an engaging and smooth interaction with our team. In our commercial spaces, we’re implementing smart building technologies, such as IoT-enabled systems that monitor energy use, automate lighting, and control temperature to create more comfortable, efficient environments for occupants. We’re also working on virtual and augmented reality tools to provide immersive virtual tours for potential buyers, allowing them to explore properties from anywhere. These technologies not only enrich the experience but also offer transparency and convenience, which our customers greatly appreciate.
- Assotech is known for pioneering projects with advanced construction techniques, like MIVAN FORMWORK. How do you see emerging construction technologies evolving the real estate industry, particularly in India?
The adoption of advanced construction techniques, such as MIVAN FORMWORK, is crucial to transforming the real estate industry in India. With MIVAN technology, we can achieve higher-quality construction with reduced timelines—up to 70% faster than conventional methods. This efficiency translates to cost savings, faster project delivery, and minimal construction waste. Beyond MIVAN, we’re also exploring technologies like 3D printing for specific structural elements and sustainable construction materials that are not only cost-effective but also environmentally friendly. These technologies are reshaping the construction landscape, and I foresee their wider adoption as demand grows for rapid, sustainable development.
- With the rapid digital transformation in real estate, how does Assotech approach data-driven decision-making, and what role does data analytics play in your operational strategy?
Data analytics is integral to our operational strategy and influences decisions at every level. We employ data analytics for market forecasting, customer behavior analysis, and project performance monitoring. For instance, analyzing demographic and market trends enables us to make smarter investment choices and customize our projects based on emerging demands. Additionally, we track key performance indicators (KPIs) across all departments, which helps us quickly identify and address inefficiencies. Data-driven insights also enhance our marketing strategies by allowing us to personalize communications and focus on areas with the highest customer interest, leading to better conversion rates and higher customer satisfaction.
- Sustainability is a key focus for many real estate companies today. What technologies or innovations is Assotech Group adopting to support sustainable construction and energy-efficient buildings?
Sustainability is a guiding principle at Assotech Group. We’re implementing several green building technologies, including energy-efficient HVAC systems, rainwater harvesting, and solar energy solutions in our residential and commercial projects. To further improve efficiency, we’re using IoT-enabled sensors to monitor and control resource usage, ensuring optimal energy consumption and reducing wastage. Additionally, sustainable construction materials and low-emission building products are being prioritized to minimize environmental impact. We aim to achieve green building certifications on more of our projects, underscoring our commitment to sustainable development. For us, it’s not just about meeting regulatory requirements; it’s about contributing to a more sustainable future for our communities.
- Given the growing importance of cybersecurity, especially with increased digital integration, what measures has Assotech put in place to ensure data security in its operations?
Cybersecurity is crucial as we continue integrating digital solutions across our operations. We have established robust cybersecurity protocols, including secure data encryption, multi-factor authentication, and frequent security audits to identify and mitigate vulnerabilities. Additionally, our IT team conducts regular training sessions to ensure that all employees are aware of best practices in cybersecurity. We work closely with our CTO to stay updated on the latest security measures, and we collaborate with trusted vendors to ensure that our systems are protected against emerging threats. Protecting our clients’ data and ensuring operational security is a top priority, as we recognize the growing risks associated with digital transformation.
- Looking forward, are there any particular areas of technology or innovation that you’re excited to explore further at Assotech Group?
Absolutely. I am particularly excited about the potential of artificial intelligence (AI) and machine learning (ML) to optimize various aspects of our operations and customer interactions. AI can help us predict maintenance needs in our properties, reducing downtime and enhancing service quality. Machine learning algorithms can also offer deeper insights into market trends and customer preferences, enabling us to develop more targeted projects and services. I’m also interested in exploring blockchain technology for property transactions, which could enhance transparency and security in real estate transactions. These advancements promise to reshape the real estate industry, and I’m thrilled to be part of a team that’s ready to lead the way.
