Interviews

Evolving Trends and Technological Advancements in the Indian Consumer Projector Market

CXOToday has engaged in an exclusive interview with Sushil Motwani, Founder Ayetexcel Pvt. Ltd. and official India Representative of Formovie.

 

1. What notable trends and developments have you observed in the consumer projector market in India in recent years, and how do these trends reflect the evolving preferences of consumers?

If we consider the global market, the Asia Pacific (APAC) region is one of the largest and fastest-growing markets for projector screens. A recent study by Business Market Insights forecasts that APAC’s projector screen market is likely to grow to US$ 6,695.14 million by 2027 at a CAGR of 11.4 per cent. Within this region, India is emerging as a key market. This growth is driven by demand not only from traditional sectors like education, IT, and business but also from restaurants, organisers of sports events, screening centres, gaming hubs, and malls. However, the key driver is the growing consumer demand for an enhanced movie experience at home. These users seek the most innovative, advanced projectors offering portability, the latest display technology, high resolution, and enhanced sound quality. This segment of home users is expected to drive the growth of the projector screen market even more in the coming years.

 

2. How has the demand for consumer projectors evolved over time, and what factors have contributed to the changing dynamics of the market in India?

Almost a decade ago, projectors were primarily used in corporate offices for presentations and in cinema theatres. However, post-pandemic, the education and entertainment sectors have witnessed a significant transition. Projectors have become essential for digital and smart classrooms. With the advent of numerous OTT platforms and the availability of 4K content, many consumers now prefer staying home and enjoying immersive movie experiences on large screens. The rise of online games, which require wide screens and excellent visual support, has also played a part in the evolving dynamics. Other aspects including aspirational lifestyles, competitive pricing, and the popularity of cutting-edge electronic equipment among the middle class also have positively impacted this demand.

 

3. What are the key considerations that consumers in India prioritize when choosing a projector for home use, and how do these considerations impact the product offerings and marketing strategies in the market?

Today’s consumers are tech-savvy and prefer the most up-to-date products, especially when it comes to gadgets. Manufacturers are, therefore, keen on incorporating unique technologies into their product ranges. For instance, an exclusive feature of Formovie projectors is its Advanced Laser Phosphor Display (ALPD) technology. While traditional image display devices rely on light sources such as High-Intensity Discharge (HID) lamps and high-brightness bulbs to showcase colour images, ALPD utilises laser-excited fluorescent materials and mixed multi-colour laser lines for image display. This results in significantly enhanced visual quality that minimises eye strain and fatigue, especially during prolonged viewing sessions like gaming and movies.

Another aspect that consumers prioritise is audio quality. That is why high-end projectors like the Formovie THEATER, the world’s first Dolby Vision-compatible 4K UST Laser Projector, also boast stunning audio capabilities. With dual 15W full-range Bowers & Wilkins speakers and support for Dolby Atmos, it offers an immersive spatial sound experience.

While selecting projectors, they also consider speed, efficiency, and convenience in carrying devices, seamless integration with available streaming platforms, and a lag-free visual experience while watching content or during gaming.

 

4. Could you shed light on the technological advancements and innovations that are shaping the landscape of consumer projectors in India, and how these advancements are influencing consumer adoption and market growth?

Consumer adoption of projectors is influenced not only by technical advancements but also by the desire to stay updated. With easy access to content including regional films and international productions, consumers seek visual experiences that transcend traditional television viewing. Whether they are watching a movie, a sports match, or any other content, the appeal of a larger-than-life projection and high-quality sound can make viewers feel like they are part of the action. This, I think, then plays its part in the increasing adoption of home theatre projectors.

The projectors will continue to evolve with time. Earlier, we used bulky projectors, which gave way to slim models and then to ultra-short-throw (UST) projectors. Modern UST projectors offer 4K resolution, rich colours, and lifelike contrast ratios. With changing customer preferences, next, there will be a demand for content viewing in 8K resolution. Also, in the future, we can expect technical tools like AI to be integrated into the home theatre experience, tailoring it to changing customer preferences.

The use of advanced technologies like AI, machine learning, and automation will also help projector manufacturers to make their business processes more efficient. It will assist them in developing better products that align with changing customer preferences and offer improved services to users.