CXOToday has engaged in an exclusive interview with Mr. Pankaj Bellad, Business Head, LOGIC
- How did LOGIC’s participation at InfoComm 2024 align with your overall business strategy?
LOGIC’s participation at InfoComm 2024 was a strategic move to increase brand visibility, conduct market research, engage with customers, and network with industry professionals. By showcasing our innovative products and solutions, we aimed to solidify our position as a leading player in the LED videowall and digital signage market.
- What is the market response to the innovative Pods showcased at InfoComm?
The innovative LOGIC Pods showcased at InfoComm generated significant interest and positive feedback from attendees. The unique design, functionality, and potential applications in various settings resonated with visitors, indicating a promising market potential for this product.
- What sets the Estilo 2.0 LED videowall apart from competitors in the market?
The Estilo 2.0 LED videowall with 138” display stands out as a premium indoor LED video wall, offering exceptional image quality, advanced features, and a customizable design. Its high resolution, brightness, and color accuracy, coupled with features such as HDR compatibility and low latency, make it a compelling choice for demanding applications where visual excellence is paramount. While the Estilo 2.0 may be positioned at a premium price point, its superior performance and durability justify the investment for those seeking the best-in-class solution.
- What is the growing demand for Interactive Flat Panels in education and corporate environments, and how do you see this growing in the next 5 years?
Interactive Flat Panels are experiencing a surge in demand across both education and corporate environments. Their versatility, ease of use, and ability to enhance collaboration and engagement are driving their adoption. In the next 5 years, we anticipate continued growth in this market, fueled by technological advancements, affordability, and increased awareness of the benefits these panels offer.
- What were the key takeaways from customer feedback on your products at InfoComm?
Customer feedback at InfoComm provided valuable insights into our products’ strengths and areas for improvement. We received positive feedback on product quality, performance, and value, while also identifying opportunities to enhance certain features and address specific customer needs. These insights will inform our future product development and marketing strategies.
- How did LOGIC showcase unique at InfoComm 2024?
LOGIC differentiated itself at InfoComm 2024 by presenting a comprehensive range of innovative display solutions. From cutting-edge LED videowalls like the Estilo 2.0 to interactive flat panels, A-frame kiosks, and our unique Logic Pods, we showcased our ability to deliver tailored solutions for various applications.
Our Logic Pods, an all-in-one AV frame solution, were a particular highlight. These sleek and integrated frames streamline installations and eliminate unsightly cables, providing a clean and professional look for displays ranging from 55″ to 110″.
In addition to our innovative hardware, we also showcased our extensive range of AV accessories, including wall mount brackets, cable management solutions, and floor mount trolleys. This comprehensive offering demonstrates our commitment to providing end-to-end digital display solutions that meet the diverse needs of our customers.
- What influenced the decision to showcase A-frame Kiosks and Digital Signage Displays at InfoComm?
The decision to showcase A-frame kiosks and digital signage displays at InfoComm was driven by their growing popularity and versatility in various applications. These products offer a unique combination of portability, interactivity, and customizable content, making them ideal for a wide range of industries, including retail, hospitality, events, and corporate settings. By highlighting these innovative solutions, we aimed to demonstrate LOGIC’s commitment to providing comprehensive digital signage solutions that meet the evolving needs of our customers.
- How do you plan to build on the momentum gained from InfoComm 2024 in terms of product development and market expansion?
The momentum gained from InfoComm 2024 will fuel our continued efforts in product development and global market expansion. We plan to invest in research and development to introduce innovative products that address emerging market trends and customer needs.
To expand our global reach, we will leverage our existing offices and strategic partnerships in the UAE, and KSA, with plans to further expand our presence in Europe. These strategic locations will serve as hubs for local market penetration, customer support, and business development.
By combining our strong product portfolio with a focused expansion strategy, we aim to further strengthen LOGIC’s position as a leading provider of display solutions on a global scale.
- Can you discuss any upcoming innovations or product launches that LOGIC is planning in response to the insights gathered at InfoComm?
Based on the insights gathered at InfoComm 2024, LOGIC is actively exploring several innovative product initiatives. One area of focus is the development of more sustainable and energy-efficient LED videowall solutions, such as our new COB LED videowall range. These high-performance solutions offer exceptional image quality, durability, and energy efficiency, surpassing many leading competitors in the market.
We are also exploring opportunities to expand our product offerings into new market segments, such as smart cities, retail, and entertainment. These sectors present promising growth opportunities for our innovative digital signage solutions.
Additionally, we are continuously evaluating emerging technologies, including artificial intelligence, to identify potential areas for integration that can enhance the functionality and value of our products.
- How does the new CKD factory in India contribute to LOGIC’s production capabilities and market reach?
The new CKD factory in India significantly contributes to LOGIC’s production capabilities and market reach. By establishing a local manufacturing presence, we can reduce lead times, improve supply chain efficiency, and offer more competitive pricing to customers in the Indian market. The CKD factory also enables us to better tailor our products to meet the specific needs and preferences of Indian customers. Moreover, it provides a platform for scaling our operations and expanding our market reach within the region.