Adda247 expands into Technology and Digital Skilling, Acquires PrepInsta
Google-backed Adda247 expands offerings to help job aspirants prepare for roles in GCCs, GSIs, and digital companies.
Adda247, India’s premier multilingual learning platform backed by Google, Westbridge, Info Edge, and Asha Impact, has made a strategic move into the Technology and Digital Skilling space and has acquired PrepInsta as part of its expansion plans. This expansion marks a pivotal starting point for Adda247 in its journey to transition from a leading test prep platform to an integrated provider of job focused education and skilling programs across public and private sector jobs.
Founded in 2019, PrepInsta (PI) has rapidly become a go-to platform for engineering students preparing for assessments and interviews, helping them secure job opportunities in roles such as Data Scientist, Full Stack Developers, Software Engineers, and Quality Analysts. The technology sector is one of the largest employers in India with over 5.5 million people working across the sector.
PrepInsta has a strong pipeline of programs in areas such as Gen AI. AI/ML, Cloud, Data, and the broader Digital Landscape to help job aspirants prepare for careers in GCCs, GSIs and Digital Companies. Together, Adda247 and PrepInsta will work closely with job aspirants and enterprises towards building high quality talent for technology and digital companies.
Commenting on the acquisition, Bimaljeet Singh Bhasin, CEO, Skilling & Higher Education Business, Adda247, said, “PrepInsta is one of the most preferred platforms for aspirants preparing for jobs in Services or Product Driven Technology Companies. In the last 5 years, PrepInsta has helped over 1.2 lakh professionals prepare for careers in leading Tech Companies. This collaboration opens up opportunities for us to launch job-focused skilling initiatives across B2C, helping professionals build Tech and Digital careers, and Enterprises, helping organizations build high-quality talent.”
Atulya Kaushik, Co-Founder, PrepInsta, shared, “We are excited about joining Adda247, the market leader in Test Prep that supports people’s career development across 35+ categories. Adda247’s user base also has many engineering students & freshers which will help us provide Tech & Digital Skilling Programs to Adda247’s more than 1.2mn paid users. Myself, co-founders Aashay Mishra and Manish Agarwal & the team are confident that we will be able to leverage Adda247’s digital footprint, mobile-first technology, and expertise in delivering outcome-focused learning to provide a better experience to our users & expand our use base significantly.”
Prior to this acquisition, Adda247 successfully made three notable acquisitions – StudyIQ (a UPSC-focused ed-tech platform) in 2021, Veeksha (a 3D experiential learning company) in 2023 and Ekagrata (a CA Test-Prep platform) in 2024. The company also recently launched its inaugural ESOP buyback plan, benefiting over 130 employees. These strategic initiatives underscore Adda247’s commitment to expanding its portfolio across various sectors and creating impactful, long-term value for learners and professionals alike.
About Adda247
Adda247 is India’s top multilingual EdTech platform, offering online courses for over 500 exams and backed by investors like Westbridge, Google, Info Edge, Asha Impact and more. Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 aims to make education affordable for over 500 million learners across Bharat, tier-3 & 4 cities, and rural India.
