Anphonic, a new Strategic Growth Partner for D2C Brands aims to revolutionise AI-powered shopper experiences
Anphonic.ai aims to simplify the use of high-tech AI tools for modern-day retailer
The company will provide a personalised shopper experience to retailers using AI-enabled tools and solutions.
The platform will enable retailers to understand shopper needs in less than 0.2 seconds.
Anphonic, a new strategic growth partner for D2C brands to empower brands with personalized AI-driven shopping experiences, launched this week. With a seamless low-code, no-code integration that goes live in just 15 minutes, Anphonic transforms shopper interactions into growth opportunities.
In the highly challenging and complex world of direct-to-consumer (D2C) brands, scaling has become more challenging than ever. Rising customer acquisition costs (CAC), stagnant average order values (AOV), and low conversion rates are stifling growth for even the most innovative brands. More than 80% of retail consumers state that they want and expect personalised experiences, according to a BCG survey of 5,000 global consumers. However, two-thirds have experienced personalisation that is inappropriate, inaccurate, or intrusive. These challenges demand more than just a quick fix—they require a transformation.
Anphonic aims to meet this need as a strategic growth partner that enables D2C brands to turn every shopper interaction into an opportunity for growth. With seamless, low-to-no-code integration that goes live in just 15 minutes, Anphonic’s solutions are designed to empower D2C brands to create personalised journeys that build lasting shopper relationships while boosting AOV and retention. In a matter of days, Anphonic has made a significant impact on its partners – achieving a 15% increase in average order value, contributing 30% to total sales, and delivering 9.41% of sales driven by AI-powered product discovery.
“We simplify the shopper journey at every stage,” said Vicky Kukreja, Founder & CEO of Anphonic. “We’re not just a tech provider— we are a strategic growth partner, committed to ensuring every solution delivers positive ROI. We work closely with brands to understand their needs and design customised solutions based on their requirements. I’m highly excited about the prospects of Anphonic and our team’s expertise in providing world-class solutions.”
Anphonic’s suite of solutions are designed to address the most pressing challenges faced by D2C brands. From AI-powered recommendations that deliver hyper-personalized shopping experiences, turning first-time buyers into loyal shoppers, to dynamic bundles and cross-sell/upsell solutions that enhance AOV by making every interaction more engaging, Anphonic’s tools are tailored for growth. These are just some of the many capabilities Anphonic offers to help brands thrive in today’s competitive market.
In the last three months, Anphonic has partnered with several brands, driving remarkable results across the board with 10-20x return on investment (ROI) and 10-30% uplift in AOV.
“We’re not waiting for the future of retail—we’re building it,” adds Kukreja.
Anphonic’s mission is clear: to maximise shopper interactions and drive retail success with AI-driven, hyper-personalised solutions that boost growth, enhance engagement, and strengthen brand loyalty. Anphonic started operations in 2024 with 10 employees spanning across India & MENA.
