Press Release

AVOW Launches Organic Uplift Guide to Drive Sustained App Growth with Dynamic Preloads

New Guide Reveals How Dynamic Preloads Can Drive Organic Install Growth, Offering App Developers a Cost-Effective Path to Sustainable Success.

AVOW, the award-winning global app-growth company specializing in mobile OEM advertising, is proud to announce the release of its newest resource: the Organic Uplift with Dynamic Preloads Guide. This in-depth guide is designed to help app developers, growth marketers, and user acquisition professionals leverage the power of Dynamic Preloads to drive organic growth, increase app visibility, and achieve sustainable user acquisition.

 

As competition in the app ecosystem intensifies, organic installs have become increasingly challenging, with traditional user acquisition strategies often resulting in high costs. The Organic Uplift with Dynamic Preloads Guide offers an innovative solution by exploring how Dynamic Preloads—a method of introducing apps in real-time directly to users during the setup of a new device through partnerships with Mobile Original Equipment Manufacturers (OEMs)—can massively boost total installs by over 1400%.

 

Unlocking Organic Growth with Dynamic Preloads

In an Android-heavy market like India—where Mobile OEMs hold a staggering 95.62% of the market share—OEMs like Vivo and Xiaomi, which are big on Dynamic Preloads, lead shipments at 19% and 17%, respectively. (Source: Counterpoint Research)

 

Ashwin Shekhar, Co-Founder and CRO at AVOW says, “The Organic Uplift with Dynamic Preloads Guide is designed for app professionals in India, covering everything they need to know about harnessing Dynamic Preloads to drive organic growth. It’s packed with clear explanations, real case studies, and practical strategies on collaborating with leading OEMs like Xiaomi, OPPO, Vivo, and Transsion to get their apps onto millions of devices across India, maximizing reach and engagement.”

Key topics covered in the guide include:

  • How Dynamic Preloads Work: A deep dive into how Dynamic Preloads differ from traditional preloads and why they are a more flexible and effective solution for achieving sustained growth.

  • Boosting Organic Installs: Learn how Dynamic Preloads have helped apps across gaming and non-gaming verticals achieve significant organic uplift.

  • Real-World Case Studies: Witness how real apps have achieved both organic and paid success with Dynamic Preloads.

  • Long-term Benefits of Mobile OEM Partnerships: Explore how partnering with Mobile OEMs can provide a consistent stream of installs and sustained growth even beyond the initial campaign period.

Transforming the Way Brands Achieve Organic Growth

Ashwin adds, “This initiative continues AVOW’s mission to educate mobile marketers about the vast opportunities and benefits of adding mobile OEMs to the marketing mix. It also builds on the success of AVOW’s Mobile OEM GuideDynamic Preloads and Mobile Gaming Guide, and most recently, the Mobile OEM Ad Formats Guide”.

 

Serving esteemed clients like Wooga, TripleDot Amazon Prime Video, Bolt, Zephyr Games, Will Bank, Magalu, Milanuncios, and many more, AVOW seamlessly integrates with all major Mobile Measurement Partners (MMPs), including AppsFlyer, Adjust, Kochava, Singular, and Branch Metrics, ensuring precise tracking and optimization.

 

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About AVOW:
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with mobile OEMs, its proprietary tech AVOW Intelligence, and the joint formation of KYLN, a premium multi-channel distribution platform for game app developers, the company provides access to over 1.5 billion daily active users and offers clients over 10 million monthly downloads.