Press Release

Ethos appoints Vijay Ratnam as India Managing Director

Under his leadership, Ethos aims to grow its India hub of technology, innovation and customer service

Ethos, the number one online life insurance provider in the U.S today announces the appointment of Vijay Ratnam as the new India Managing Director. In this role, Vijay will lead the company’s organizational culture, strategic resource management and planning for growth and expansion in India.


Vijay has over three decades of experience in the tech and IT industry across leading companies in India and overseas. He has been deeply involved in mentoring talent and talent management, as well as collaborating across departments, all with an eye on keeping organizational processes efficient and effective.


Vijay spent more than a decade operating and managing in the tech sector across companies in the U.S. Prior to joining Ethos, Vijay held leadership positions at Cohesity, Dgraph Labs, ThoughtSpot, Citrix, NetScaler and Oracle among others.


Peter Colis, CEO, Ethos said, “Last year Ethos established its India footprint and launched a full-stack office in Bengaluru. We have onboarded a team of high-quality tech talent that is contributing to our overall product innovation, new product launches, and customer experience. The response has been remarkable, and we are excited to see the progress made so far.”


“Our plan is to continue to grow our world-class Engineering and Product teams in India by leveraging the incredible pool of technical talent available locally, and Vijay will be instrumental in helping us achieve this. Ethos India is a strong component of our global workforce, representing nearly all parts of our business.  Together, we are poised to achieve remarkable milestones and contribute to Ethos’ continued success on the global stage.”


Vijay Ratnam, India Managing Director, Ethos said, “I am thrilled to join the team and embark on this exciting journey at Ethos India. What began as a modest team in 2022 has now evolved into a significant force. India hosts one of the world’s largest reservoirs of tech and analytics talent. Our strategic vision involves establishing a significant business delivery team in India and assembling a cadre of specialists. We aim to achieve our mission of making life insurance accessible and affordable for all, positively impacting the lives of millions.”

Ethos follows a technology-first approach that integrates complex decision flows with a radically simple consumer experience, to get high-quality insurance closer to its customers. In just a short time, the company has become the insurtech leader that continues to transform the life insurance space across the U.S. Headquartered in Austin, it has employees in key technology and startup hubs including Bengaluru, San Francisco, Seattle, Singapore and more.

With nearly 95% instant approvals, Ethos has been growing at a significant rate and increasing its year-over-year momentum, and now aims to further expand its technology and product offerings by capitalizing on the vast tech, IT, and data analytics talent pool available in India.

As an insurtech company, Ethos has secured significant funding from leading investors in the U.S. and continues to gain customer trust with its unique modern tech approach.  Ethos was founded with the goal to simplify estate-related decisions and provide life insurance online in the U.S. Ethos has raised over $400 million from an all-star cast of investors, including – Softbank Vision Fund 2; Sequoia Capital; Accel; GV (formerly Google Ventures); General Catalyst; Jay-Z’s Roc Nation; and the investment vehicles of stars Will Smith and Robert Downey Jr. In 2022, Ethos acquired Tomorrow Ideas and was able to fully integrate its critical financial instruments such as legal wills and trusts, free for its insurance customers, into the Ethos platform.

About Ethos

Ethos is a technology company. We make it easier than ever for everyone to protect their families with life insurance online, in minutes, without any medical exams. Ethos has created the insurance industry’s most advanced proprietary technology, eliminating the traditional barriers to life insurance by developing instant and accessible products. We issue billions in coverage each month and an invaluable amount of peace of mind for our families every single day. To learn more, visit

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