India’s leading MarTech WebEngage partners with SGA PR to drive global discourse on retention marketing
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WebEngage, a full stack Retention Consultancy empowering brands to become enduring businesses, has partnered with SGA PR, a rapidly growing communications consultancy offering new-age business-oriented communications services. This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in the B2B SaaS ecosystem.
WebEngage offers innovative retention marketing strategies to consumer brands for better and more effective engagement with their customers. Serving over 800 brands globally, including IKEA, Unilever, Walmart, Myntra, Bajaj Auto, Groww, Modern Electronics, Sony World KSA, Airtel Africa and Unacademy, WebEngage operates across diverse industries such as Retail & eCommerce, BFSI & Fintech, Edtech, Foodtech, Media & Publications, Gaming, Healthcare among others. The platform’s innovative solutions unify data, automate campaigns, and deliver AI-driven personalization, helping brands enhance customer retention and drive marketing ROI.
The MarTech industry across the globe is evolving rapidly with an increasing number of marketers opting for technology to boost their marketing programs. SGA PR’s expertise in crafting tailor-made communication narratives will help WebEngage in capturing the mindshare of marketers thus further cementing its position as a leader in the retention marketing space.
“Customer Engagement and Retention have become more important than ever as brands move towards sustainable, profitable growth. In our mission to tie together high-quality user retention with enduring businesses and make this a mainstream conversation, we are happy to have a partner who understands new-age communications and brings agility and proactivity in their approach.” said, Ankur Gattani, Chief Growth Officer, WebEngage.
Rahul Jain, Partner & Joint CEO of SGA PR, said, “We are excited to join forces with WebEngage that is building and driving the narrative for retention marketing and customer data platform (CDP) in the APAC and MENA region. Our program’s aim will be to establish strong brand credibility through innovative ideas and storytelling to establish the MarTech as the ‘partner of choice’ for retention marketing.”
This win further strengthens SGA PR’s portfolio, as the new-age communications consultancy works with a host of clients across BFSI, Fintech, PE/ VC, B2B SaaS, D2C, LogisticsTech and Blockchain among other large corporates.
Strategic Growth Advisors (SGA) also houses India’s largest Investor Relations firm, the country’s second largest Corporate Reporting business and a fast-growing Brand & Design vertical.
About WebEngage
WebEngage is a leading customer engagement platform renowned for its ease of use and comprehensive features, consistently ranked #1 across review platforms. It empowers brands to enhance retention and lifetime value through advanced data analytics, journey building, and personalization. Serving over 800 brands globally, WebEngage excels in unifying customer data, orchestrating automated campaigns, and delivering tailored experiences across web and mobile channels. By providing actionable insights and innovative solutions, WebEngage helps businesses optimize their customer interactions and achieve higher marketing ROI, solidifying its position as the top choice for brands looking to elevate their customer engagement strategies.
For more information about WebEngage, visit WebEngage Website.
About SGA PR
Part of the Strategic Growth Advisors (SGA) Group, SGA PR is a fast-growing mid-size communications consultancy. Founded in 2010, SGA is a value-driven and value-led 360-degree integrated communication consultancy encapsulating investor relations, public relations, corporate reporting, branding, design, and social media expertise. SGA’s competence lies in the ability to establish a compelling dialogue for each of its clients with all their stakeholders through research-driven sectorial knowledge, peer comparison, industry trends, and analytical reviews with an aim to reinforce a positive perception and a long-lasting connection. SGA infuses its analytical capabilities and sectoral insights to design a unique service blueprint, customized as per business needs. SGA is a consulting partner to over 300+ clients in varied sectors such as manufacturing, BFSI, startups, media & entertainment, infrastructure, logistics, healthcare, hospitality, retail & luxury, etc.