Press Release

NeoFinity Announces ‘NeoZAP’, India’s First Payment Tag, Introducing a New Era in Digital Transactions

NeoFinity, the new-age fintech and payments arm of Neo Group, has just announced its new product, NeoZAP, an innovative tag revolutionising the payments landscape in India. NeoZAP marks a significant advancement in digital transactions, offering a secure and efficient payment solution for tech-savvy consumers. It ultimately combines cutting-edge technology with convenience.

NeoZAP stands out by transforming users’ smartphones into secure payment devices, offering unparalleled convenience and accessibility to their digital wallets. This sleek payment tag is designed with the needs of the Gen Z and millennial audience in mind, providing seamless online and offline payment options like Pinless transactions up to ₹2,000. These transactions are faster than UPI, better than debit cards, and easy to carry. Moreover, NeoZAP is a versatile travel card for metro, bus, and fuel payments, making it a comprehensive solution for all payment needs.

“We are thrilled to introduce NeoZAP, India’s first payment tag, to the market,” said Rayan Malhotra, CEO of NeoFinity. “We’ve focused on three main things- speed, style, and security. It’s the fastest payment method, and the tag works without internet or battery. We aim to usher in a new era of effortless payments by constantly pushing the boundaries of what’s possible.”

In addition to its robust security features, NeoZAP offers users exclusive rewards and discounts from 200+ brands, including PVR, Times Prime, Google, and Cult.Fit, among others, making it a lucrative payment option compared to UPI. Whether shopping online or in-store, NeoZAP ensures that every transaction is swift, secure, and hassle-free, providing a seamless and comfortable payment experience. NeoZAP is India’s 1st prepaid card that gives fraud protection insurance powered by HDFC Ergo, further enhancing the safety of your payments.

With the launch of NeoZAP, the company is setting new benchmarks for digital payments in India. While the retail price for this payment tag is ₹999, early adopters can avail of a 50% discount and get their payment tag at ₹499. Users can pre-book it now for a reserve price of ₹33 through the official website —

About NeoFinity:

NeoFinity, the payment and fintech arm of Neo Group, is at the helm of transforming payments by seamlessly merging technology and financial expertise. Known for building tech-first products for next-gen users, NeoFinity is shaped on the bedrock of speed, innovation, and trust to create a secure, accessible, and hassle-free payment and financial experience for users. The Neo Group is a new-age focused wealth and asset management platform that aims to provide clients with unbiased investment solutions, transparently and cost-efficiently. With the backing of Peak XV (formerly Sequoia), the Group is poised to extend its reach to the next million digital-first customers.