- The Queued Ticketing feature made ticket-buying seamless for the India vs Australia T20I clash
- This unique feature provided an effortless way to manage high consumer traffic on the platform for ticketing without hassle
Navigating ticket queues on online booking platforms has been tricky and troublesome for customers. Amid the chaos of securing online match tickets, Paytm Insider stepped in with its own Queued Ticketing feature to resolve the problems faced for high traffic matches across the ticketing industry. The response has been nothing short of relieving, thanks to the smooth experience it delivers. The Queued ticketing feature not only smoothens the process but also makes it fair for the fans, giving everyone an equal chance to purchase tickets. Cricket fans embraced the latest feature during the recently concluded IDFC FIRST Bank Series: India vs Australia T20I which offered a refreshing change from their previous online ticketing encounters.
The cricketing world was in for an exhilarating cricket spectacle during the Australia tour of India, where they witnessed a clash of skill, strategy and sportsmanship set against the electric atmosphere at the stadiums. However, the entertainment experience started well before the live action, with the process of booking tickets. To give its customers an end-to-end seamless and fair experience, starting from ticketing itself, Paytm Insider introduced the Queued Ticketing feature. This feature allowed the platform to eliminate the frantic rush and long waiting hours, playing fastest-fingers-first, much like at a physical box office, by incentivising users who joined early. It enabled Paytm Insider to structure the traffic for a high-footfall event like cricket and allowed for a smooth, hassle-free way for customers to make their purchases.
The fans are liking the user-friendly feature as it gives them updates every step of the way. They can see how many users are ahead of them in the queue. Fans don’t have to face uncertainty about ticket availability as it provides real-time updates on the wait time before they can secure their tickets and the wait time decreases instead of increasing. The feature also gives customers live updates on price points/stands that are sold out. This way, they don’t have to deal with the disappointment of sold-out tickets after waiting for long hours. Users can see the stadium layout while waiting in the queue to preempt their purchase decision, making for an overall smooth-sailing and well informed virtual ticketing experience.
Talking about this feature, Varun Khare, Business Head, Paytm Insider, said “We always want to go that extra mile to create better customer experiences, and our queued ticketing feature is a step in exactly that direction. A collaborative triumph from our dedicated business, product, and tech teams, this innovation is a testament to our commitment to delivering superior experiences. Powered by our partners at Queue-Fair, our new system is set to redefine the ticketing landscape, providing a frictionless journey for both organisers and attendees alike.”
Mr. Gopinadh Reddy, Secretary Andhra Pradesh Cricket Association, said “We’ve historically experienced a significant turnout for our cricket matches. The perpetual complaints from fans about the challenges of buying tickets online finally met its match with Paytm Insider’s Queued Ticketing feature. This innovative addition not only streamlined our online sales but also left our customers delighted.”
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About Paytm Insider
Paytm Insider is one of India’s leading live entertainment and digital experience platforms. It helps the audience discover and find tickets to exciting live and online events. The company has welcomed fans to over 150K events across the country and sold over 23 million tickets to some of the most exciting and unforgettable experiences.
