Press Release

Visualize Mobile Marketing Success: AVOW Unveils Ultimate Guide to Mobile OEM Ad Formats

Empowering Mobile Advertisers to Unlock the Full Potential of Mobile OEM Ad Formats for App Growth and User Acquisition

 

AVOW, the award-winning global app-growth company specializing in mobile OEM advertising, is proud to announce the release of its latest resource: The Ultimate Mobile OEM Ad Formats Guide. This comprehensive guide is designed to empower marketers and app developers with the knowledge and tools needed to harness the full potential of mobile OEM advertising.

 

As the mobile app market continues to grow and evolve, traditional advertising methods are no longer sufficient to capture user attention and drive engagement. Mobile OEM advertising offers a unique and highly effective approach, integrating ads directly into the user interface of mobile devices from leading mobile OEMs like Samsung, Xiaomi, Huawei, Vivo, Oppo, OnePlus, realme, and Transsion brands. This ensures high visibility and engagement, making it an indispensable tool for any serious mobile marketer. AVOW’s mobile OEM partners cover 86% of the global Android market, providing access to over 1.5 billion daily active users worldwide.

Key highlights of the Ad format guide include:

The Ultimate Mobile OEM Ad Formats Guide is a detailed resource that covers all aspects of mobile OEM advertising. Key highlights include:

 

  • In-Depth Exploration of Ad Formats: The guide provides a thorough overview of the various ad formats available through mobile OEMs, including app store ads, native ads, and more. Each format is explained in detail, with insights into how it works and why it is effective.

  • Pricing Models and Metrics: Learn about the different pricing models used for each ad format, such as CPC (Cost Per Click), CPM (Cost Per Mille), and CPE (Cost Per Engagement). The guide also includes expected metrics like CTR (Click-Through Rate) and CVR (Conversion Rate) to help set realistic expectations and measure success.

  • Advanced Targeting Capabilities: Discover the comprehensive targeting options available with mobile OEMs. From geographic and demographic targeting to appographic targeting based on user behavior, the guide shows how to reach the right audience with precision.

  • Branding vs. Performance Campaigns: Understand the differences between branding and performance campaigns, and learn which metrics are most important for each of them.

 

In today’s competitive mobile app landscape, standing out is more challenging than ever, with an average of around 122,000 new apps released across both the Google Play Store and Apple App Store each month. Mobile OEM Ad Formats offer a unique way to reach your audience, providing high visibility and engagement. This guide equips marketers and app developers with the knowledge and tools needed to leverage these innovative ad formats effectively, ensuring their apps stand out and deliver a compelling user experience.

 

This initiative follows AVOW’s mission to educate mobile marketers about the vast opportunities and benefits of adding mobile OEMs to the mobile marketing mix. It also builds on the success of AVOW’s Mobile OEM Guide and Dynamic Preloads and Mobile Gaming Guide, both launched in 2023. Serving esteemed clients like Amazon Prime Video, Bolt, Wooga, Binance, and many more, AVOW seamlessly integrates with all major Mobile Measurement Partners (MMPs), including AppsFlyer, Adjust, Kochava, and Branch Metrics, ensuring precise tracking and optimization.

 

To access the ebook, click here.

 

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About AVOW:
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with mobile OEMs, its proprietary tech AVOW Intelligence, and the joint formation of KYLN, a premium multi-channel distribution platform for game app developers, the company provides access to over 1.5 billion daily active users, and offers clients over 10 million monthly downloads.