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Locking Down Your Digital Footprint: Ensuring Social Media Account Security

Social media has become a prominent medium for personal and professional interactions in an increasingly linked society. The surge in cyber attacks, on the other hand, has created concerns about the security of our digital identities. This story discusses the significance of safeguarding social media accounts and offers concrete solutions to improve account security. It delves into the importance of strong passwords, two-factor authentication, privacy settings, and constant monitoring in protecting personal information. Individuals and businesses may proactively secure their digital footprints, manage risks, and maintain a safe online presence in the ever-changing digital ecosystem by addressing these critical areas.

 

Mr. Vipin Vindal, CEO, Quarks Technosoft

“Social media has unavoidably become a part of our daily life. However, despite all of its advantages, we must also pay attention to the increase in cyber risks and privacy issues. Protecting our digital footprints and securing our social media accounts are essential if we want to properly navigate this environment.

We must lay the groundwork for a solid defense by creating robust and distinctive passwords. By avoiding predictable choices and embracing complexity through a blend of characters, we fortify our accounts against unauthorized access. Moreover, using two-factor authentication (2FA) adds a further layer of security, making sure that even stolen passwords won’t be enough to infiltrate our online fortress.

Furthermore, it is crucial to keep control of our privacy settings. Various alternatives are available on social media networks to protect our personal information, restrict who can see our postings, and manage friend requests. We may strike a balance between connectivity and privacy by carefully modifying these settings to suit our requirement.”

 

Mr. Bhaskar Ganguli, Director, Marketing and Sales, Mass Software Solutions Pvt. Ltd.

“To safeguard the integrity of social media accounts, we start by selecting strong and unique passwords for each platform.

Another critical step is to evaluate and update privacy settings regularly. We minimize our exposure to potential risks by carefully selecting who can see our posts, images, and personal information. It is critical to be cautious about the data we share, avoiding sensitive material that unscrupulous actors could exploit.

Additionally, staying on guard against phishing efforts is essential. We must be cautious of strange links, emails, or communications that may lead to account breaches. The risk of installing malware is reduced by verifying the authenticity of requests and using legitimate app stores for social network downloads.

Finally, keeping software up to current and applying security patches on time is critical. Social media networks release updates regularly to resolve vulnerabilities, and keeping our apps and devices up to date guarantees that we benefit from the most recent security precautions.”

 

​Mr. Sumit Gupta, Founder of Viral Pitch

“At our influencer marketing agency, we recognize the growing significance of social media in both personal and professional spheres. As a result, we make it our top priority to ensure the security of our clients’ digital footprints. We understand the importance of securing social media accounts to safeguard personal information and maintain online privacy. To achieve this, we take several measures, such as implementing strong passwords, enabling two-factor authentication, regularly reviewing privacy settings, and educating our clients on the importance of being mindful of what they share online. By adopting these proactive measures, we strive to provide our clients with a safer and more secure digital presence, protecting them against potential cyber threats. Our agency is dedicated to offering our clients the highest level of security and protection for their online presence.”

 

Harsha Solanki, VP GM – Asia, Infobip

“Do you remember the time when you started purchasing goods through links and ads on social media platforms like Facebook, Instagram and Twitter? Probably not, because the transformation of social media into a social marketplace has been so swift. Today, India has over 700 million active internet users and 450 million social media users, indicating that people increasingly depend on social media for entertainment, news, information and shopping. However, it has repercussions.

In 2022, there was a rise in platform frauds, making up 57% of all frauds in India. It involves fraud related to social media, e-commerce, enterprise and fintech platforms. One of the most common forms of social media fraud is fraudster impersonating someone you know and asking you for money. One-third of Indian consumers were victims of such online fraud, as per a survey.

Just like consumers, businesses are also at risk of losing their social media accounts to hackers. Account takeover (ATO) remains a major threat for businesses where unauthorized hijacking through phishing or social engineering attacks can make a brand lose access to its account. It can result in irreparable damage to the reputation and its customer base. One such example is Dolce and Gabbana. The luxury brand lost access to the entire Chinese market after its Instagram account was hacked and offensive messages were posted ahead of an event. It resulted in people boycotting the show.

So clearly, we cannot underestimate the power of social media account security. And some simple ways to secure your accounts are using strong passwords and enabling two-factor or three-factor authentication. You can also review privacy settings in intervals and enable the permissions feature while using third-party apps. Some platforms also help businesses authenticate their customers over the most cost-effective channels with the best deliverability. You can access multifactor authentication leveraging omnichannel infrastructure in case of failover and fully compliant infrastructure reinforced with anti-fraud solutions from CPaaS platforms.

Security vulnerabilities place big names at risk of losing their brand reputation and incurring losses due to the same. Therefore, integrating social media security platforms into the systems is best to protect your business channels.”

 

 

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