By Mr. Pinkesh Kotecha
In an era where digital transformation is reshaping industries across India, businesses are navigating a landscape of unprecedented opportunities and risks. The rapid adoption of cloud technologies, Internet of Things (IoT) devices, and artificial intelligence has accelerated growth and innovation. However, this digital revolution has also opened up new avenues for cybercriminals, who are leveraging increasingly sophisticated tools and tactics to exploit vulnerabilities in these emerging technologies.
Rise in AI-based Cyberattacks
Last year, global data breaches significantly intensified from previous years, including 72% increase in the number of data compromises, according to World Economic Forum. Machine learning algorithms, primarily used for security operations, are now being weaponized by cybercriminals to create adaptive malware. These intelligent threats can morph behaviors in real-time, evading traditional signature-based detection methods. They analyze defense patterns, learning from each failed attempt to breach a system, and adjust their strategies accordingly. These AI-driven attacks are becoming increasingly personalized. By leveraging vast datasets and advanced analytics, cybercriminals can craft highly targeted and convincing phishing campaigns that are almost indistinguishable from legitimate communications. These attacks exploit human psychology, using AI to mimic writing styles, preferences, and even personal relationships to manipulate victims into compromising their security.
Need for Increased Investments in AI-based Cybersecurity
Indian companies are recognizing the urgent need to ramp up investments in cybersecurity solutions and harness AI to combat AI-driven cyberattacks. A report titled ‘Digital Enterprise Maturity 5.0: Digital Readiness in the Era of AI’ reveals that in 2023, 71% of Indian enterprises allocated more than 20% of their tech budgets to digital initiatives. Furthermore, nearly 90% of companies have indicated plans to increase investments in critical digital technologies, including AI, machine learning, big data analytics, cloud computing, cybersecurity, and intelligent automation. These advanced systems offer a range of capabilities that are crucial in this new threat landscape, take a look below:
- Predictive threat intelligence: By analyzing vast amounts of data on a global level, AI systems can predict emerging attack vectors and vulnerabilities, allowing organizations to proactively strengthen their defenses.
- Behavioral analysis: Machine learning algorithms can establish baselines of normal user and system behavior, quickly identifying and flagging anomalies that may indicate a breach or insider threat.
- Automated incident response: AI-driven security channels can automate the initial response to security incidents, dramatically reducing response times and minimizing potential damage.
- Continuous learning and adaptation: Unlike static security measures, AI-based systems continuously learn from new threats, evolving their defenses to stay ahead of cybercriminals.
Deploying SASE to Combat Cybersecurity Threats
One of the most promising developments in the fight against cyberattacks is the adoption of Secure Access Service Edge (SASE) technology. SASE combines network security functions with wide area networking (WAN) capabilities to support the dynamic secure access needs of organizations. This cloud-delivered model offers several advantages:
- Unified security framework: SASE integrates multiple security functions – including firewall-as-a-service, secure web gateways, zero trust network access, and cloud access security brokers – into a cohesive, cloud-native platform. This consolidation simplifies security management and eliminates the gaps often found in piecemeal solutions.
- Zero Trust security model: At its core, SASE embodies the principle of ‘never trust, always verify’. Within this approach, every access request is rigorously authenticated and authorized, regardless of where it originates from. This minimizes the risk of unauthorized access and lateral movement within the network, strengthening overall security posture.
- Edge-to-edge protection: SASE extends security coverage to all network edges, including branch offices, remote workers, and cloud services. This comprehensive protection ensures that no part of the organization’s digital footprint is left vulnerable.
- Dynamic scalability: As a cloud-based solution, SASE can easily scale to accommodate business growth, seasonal fluctuations, or sudden changes in working patterns – such as the shift to remote work seen during the pandemic.
- Simplified Management: SASE streamlines management by integrating networking and security functions into a unified platform, reducing complexity for IT teams. With fewer separate systems to oversee, organizations can optimize operations, boost efficiency, and maintain consistent security policies throughout their entire infrastructure.
Partnering with ICT Companies
Deploying a comprehensive cybersecurity framework like SASE requires deep technical expertise and experience that many organizations may not possess in-house. This has led to Indian businesses partnering with specialized Information and Communications Technology (ICT) companies. These partnerships bring a wealth of knowledge and practical experience in SASE implementation, allowing them to navigate the nuances and complexities of this evolving security model. ICT companies also deliver customized solutions tailored to the unique requirements of each organization, ensuring optimal protection without unnecessary complexity. Beyond the initial deployment, these specialized providers offer ongoing support, monitoring, and optimization of the SASE framework, keeping it effective against the constantly shifting threat landscape. Overall, by leveraging the expertise of ICT companies, organizations can accelerate their security transformation, reduce implementation risks, and maximize the return on their technology investments.
A Strategic Imperative
Looking ahead, organizations must remain vigilant, continuously investing in cutting-edge security solutions and fostering a culture of cybersecurity awareness across their workforce. Cybersecurity is no longer just an IT concern – it is a strategic imperative that will define the success and sustainability of businesses in the decades to come. By embracing this reality and partnering with specialized ICT providers, Indian companies can fortify their defenses and position themselves for long-term success in the digital age.
(The author is MD and Chairman of Ishan Technologies – Mr. Pinkesh Kotecha, and the views expressed in this article are his own)
