In India’s smaller towns and remote areas, getting basic banking services is often challenging. Residents have to travel long distances, incurring high costs and time commitments, just for essential transactions. Finkeda understands these hurdles and has set out on a mission to bring financial services directly to these underserved communities, transforming small towns and rural areas accessibility to banking.
Founded in 2019, Finkeda is redefining financial access by partnering with local merchants and equipping them to offer a range of services that enable financial empowerment. From money transfers to Aadhaar-enabled banking, micro ATMs, utility payments, and even travel ticketing, Finkeda is a one-stop solution bringing the bank branch right to the doorstep of every community.
Bridging Gaps with Localized Financial Solutions
By leveraging technology, Finkeda offers convenient financial solutions to people who need them most. Through partnerships with local merchants, Finkeda transforms shops into mini-banking hubs where individuals can access critical services without the need to travel.
Director, Chairman, and Managing Director at Finkeda, Mr. Manish Kumar Goyal, emphasises the company’s goal of creating financial access for everyone, especially those in underserved regions. He states, “Finkeda is more than just a service provider, we’re an empowerment tool for small communities. By enabling financial transactions and services at the local level, we are giving people the convenience they deserve and creating economic opportunities for merchants.”
Empowering Merchants as Community Financial Hubs
One of Finkeda’s unique strengths lies in its ability to empower local merchants as financial service providers. These partnerships not only offer convenience to customers but also generate additional income for local businesses. Finkeda’s merchants become trusted financial hubs within their communities, offering services such as:
- Aadhaar-enabled banking: Enabling Aadhar Pay, AePS, Balance enquiry and Mini statement access using Aadhaar-based verification.
- Micro ATMs: Providing cash withdrawals is especially helpful in areas with limited access to ATMs.
- Utility payments: Allowing users to pay bills such as BBPS, recharge mobiles, and manage other utilities quickly and easily.
- Insurance and PAN card services: Making general and motor insurance applications and PAN card registrations more accessible to the masses.
- Travel services: Providing ticketing services for local and intercity bus travel, air tickets and hotel bookings, making it easier for people to book tickets without going to a distant station.
- Cash Management Services (CMS): Assisting merchants in collecting loan EMIs and other payments seamlessly.
A Vision of Growth and Impact
Finkeda envisions a future where every small town and rural community has instant access to a full suite of banking and financial services. The company has grown steadily since its founding, and today, it partners with over 36,000 merchants across India, processing more than 8,93,395 transactions monthly. Finkeda’s impact is not just in numbers; it’s in the lives touched and empowered by its accessible financial solutions.
Mission Statement: To uplift underserved communities in India by making financial services accessible, reliable, and effective, bridging the gap between traditional banking and rural accessibility.
Setting a Benchmark in India’s Financial Services Sector
In a highly competitive market that includes players like Spice Money, PaynearBy, and Relipay, Finkeda distinguishes itself through a clear focus on underserved regions and cutting-edge technology. Its commitment to empowering merchants and leveraging data-driven insights sets it apart as a reliable and innovative force in financial inclusion.
Finkeda operates on a B2B model, generating revenue through commission-based income on transactions. This model ensures that merchants can earn while bringing essential services to their local communities, fostering a collaborative and sustainable ecosystem.
Meet the Leadership Behind Finkeda’s Success: Board of Directors
Puran Puri – CEO and Director, Puran drives Finkeda’s mission of bridging technology and people, with experience from companies like Airtel, MTS, and EbixCash. His guidance focuses on legal affairs, marketing, and technology integration, propelling Finkeda’s services forward with a customer-first approach.
Rajesh Swami – As COO and Director, Rajesh leads Finkeda’s customer service and operations with an emphasis on innovation. His expertise in fintech and telecom helps Finkeda navigate a dynamic digital landscape while prioritising operational excellence and client satisfaction.
Sunil Chauhan – Sales Director, Sunil drives Finkeda’s sales strategy by fostering strong relationships and delivering results. With over 18 years of experience in sales at prestigious companies, Sunil brings unparalleled expertise to Finkeda. His close collaboration with marketing and product development teams ensures brand consistency and impactful sales strategies.
Looking Ahead: Finkeda’s Ongoing Commitment
Finkeda remains steadfast in its mission to close the financial access gap, continuing to build partnerships, expand services, and reach more communities across India. With a robust support system, Finkeda is set to introduce more advanced services and extend its footprint to serve more underserved populations, ensuring financial inclusion reaches even the most remote corners of the country.
Through Finkeda, banking and financial services are no longer a distant luxury for small-town India—they’re a right, accessible to all. As Finkeda looks to the future, the vision remains strong: to create a financially inclusive India where people in all regions can manage their money seamlessly, without barriers or challenges.
In every corner of India, Finkeda is not just a service provider; it’s a community enabler, helping people manage their money and create a financially secure future.
