Data-driven Success: How Harnessing Analytics Can Elevate Influencer Campaigns for Indian Brands
By Mr Rohit Khanna In India's dynamic marketing landscape, the integration of data analytics into influencer marketing is revolutionising how brands engage with their audiences. This transition from intuition-based strategies to data-driven approaches is not just a trend; it's a transformative shift in marketing. The Indian market has seen a significant upsurge in influencer marketing. Influencers are no longer just vehicles for brand awareness; they are pivotal in driving return on investment through targeted campaigns like product promotions and coupon-based strategies. This evolution marks influencer marketing as a central...