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Green Marketing: Proven Strategies for Eco-Friendly Sales

By Ankita Singh In an era where environmental consciousness is no longer just a trend but a necessity, businesses are increasingly challenged to align their practices with sustainability goals. With consumers becoming more mindful of their ecological footprint, the demand for eco-friendly products and services is on the rise. As a result, businesses must adapt their strategies to cater to this growing market of eco-conscious consumers. With 56% of Indian consumers embracing sustainability in shopping, it's crucial to maintain green efforts year-round. Here are 7 sure-fire strategies you can use to uplift...
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Innovation in ESG Financing in India: Pioneering Sustainable Growth

By Mr. Pratapsingh Nathani In recent years, India has emerged as a vibrant hub for innovation in Environmental, Social, and Governance (ESG) financing. As the world grapples with climate change, social inequalities, and governance challenges, India’s financial sector is stepping up, integrating sustainability into its core operations. This transformation is not just about mitigating risks but is also about harnessing vast opportunities that sustainable practices present. Leveraging Technology for ESG Integration A significant driver of ESG innovation in India is the use of technology. Fintech startups are collaborating with traditional...
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