By Suraj Kant In the ever-evolving landscape of the 21st century, digital technology has become an integral part of our daily lives, with a particularly profound impact on the younger generation. Contrary to the skepticism that sometimes surrounds the use of technology by children, there is a compelling narrative emerging — one that tells a story of how digital technology is making children's lives better in more ways than we may realize. Education Revolution: One of the most significant ways digital technology has enriched the lives of children is through...

By Surabhi Trivedi The advent of the digital era has changed the face of communication. In these hyper-digital times, communication has become dynamic and often volatile. It is uncertain when a simple communication campaign can turn into a crisis communication situation. There are numerous examples of when a brand communication has resulted in a negative response or, in some cases, outright boycotting. Traditional communication methods may not be an answer in this era of online criticism, boycotts, and cancel culture. Brands must be ready with effective PR strategies to handle...

By Mr Rajesh Singla In the dynamic and competitive world of business, access to capital is the lifeblood of small and medium-sized enterprises (SMEs). Whether it's fueling growth, expanding operations, or seizing new opportunities, securing adequate funding is crucial for SMEs to thrive and make a significant impact. However, the path to acquiring funding can often be complex and daunting, particularly for economically driven SMEs operating in challenging financial environments. Navigating the Funding Landscape: Challenges and Opportunities There is a growing recognition of the immense potential of economically driven SMEs...