By Mr Rohit Khanna In India's dynamic marketing landscape, the integration of data analytics into influencer marketing is revolutionising how brands engage with their audiences. This transition from intuition-based strategies to data-driven approaches is not just a trend; it's a transformative shift in marketing.   The Indian market has seen a significant upsurge in influencer marketing. Influencers are no longer just vehicles for brand awareness; they are pivotal in driving return on investment through targeted campaigns like product promotions and coupon-based strategies. This evolution marks influencer marketing as a central...