Brands expect to spend ~₹300-400 crore on Influencer Marketing this Diwali, thus reinstating the fact of being the next major trend in the marketing industry 66% of Diwali shoppers make purchasing decisions based on influencer recommendations    As the spirit of Diwali spreads across the country, brands find themselves in a bustling market worth a staggering ₹90,000 crore, filled with promising opportunities. Today, Qoruz, the leading influencer marketing platform, unveils its comprehensive Diwali 2023 Report, revealing the interplay between consumers and influencers.   The report provides valuable insights into the...

By Simon Mason In an era where talent is globally mobile and the fight for the top rank is fierce, Human Resources (HR) departments are often at the frontlines. One crucial aspect that often falls under HR purview but is sometimes overlooked is domestic and international employee relocation. Employee relocations occur for various reasons—expanding operations, tapping into new markets, fulfilling specialised project needs, or personal ambitions. Global relocations are particularly common in multinational companies, which recognise the value of diverse work environments and skill sets. The Evolving Landscape of Employee...

By Navin Rungta  In the continuously evolving field of talent acquisition, India shines as a vibrant center of opportunity and ingenuity. As we navigate the complex world of recruitment and talent acquisition, it becomes essential to explore the emerging trends that shape the future of this crucial business domain. The talent market in India is experiencing significant changes, driven by global economic shifts, technological advancements, and evolving workforce expectations. Some noteworthy talent trends observed in India, as per EY’s Future of Pay Report 2023, include an expanding talent pool, shortage...