CXO Bytes

By Ritesh Varma Effective and impactful customer communication is not just a nicety but a necessity for enterprises. And yet, many organizations fail abysmally at this basic tenet of business. This happens because organizations often resort to bulk and standard communication methods devoid of empathy, and personalized context, and lack relevance to their customers. Neglecting individual nuances invariably leads to misinterpretation, disengagement, and a sense of impersonality, eroding the intended impact and ultimately hindering effective communication and relationship-building. Here are typical examples. We've all been recipients of standard messages that...