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By Siddhant Jain   The digital revolution has ushered in unparalleled transformations in content creation, distribution, and consumption. Yet, it has also unleashed a wave of copyright infringement and intellectual property theft, especially in the realm of digital entertainment and education. This article explores the crucial need for effective Digital Rights Management (DRM) solutions in combating piracy and securing digital assets.   The Scale of the Issue: Annually, the Indian entertainment sector loses a staggering USD 2.8 billion to digital piracy. The surge in piracy not only threatens the economy...

By Sundar Balasubramanian Every year around this period of time, be it year-end or the Christmas season, the majority of celebrants are eager to gather, express gratitude, and give gifts. Unfortunately, the festive season is also when scams start to skyrocket, souring the spirit of celebration. Even if you’re a cyber scam prevention pro, take the opportunity to raise awareness about scams among your colleagues, friends and loved ones. Infact, with the arrival of IoT devices in the lives of digital users, cybercrime has exponentially increased due to the weak security...

By Nishchae Suri Embarking on the path to unparalleled success demands a profound grasp of the dynamic modern workplace. Today's talent operates in an era of unprecedented flexibility, fuelled by trends like remote work and diverse growth opportunities. In this dynamic environment, attracting and retaining top-tier talent demands more than conventional approaches—employers need a competitive edge. Enter the ground-breaking contribution of the Cornerstone People Research Lab: The Talent Health Index (THI). This revolutionary tool is meticulously crafted to decode the essential components of a comprehensive talent program, addressing the most...

By Deepika Dutta Kapoor  2024 brings an exciting opportunity for new beginnings and a fresh start. After the pandemic, the digital world evolved faster than ever. New-age technology was the primary focus in 2023 with advancements in artificial intelligence (AI). We saw amazing developments from OpenAI's ChatGPT and DALL-E, Midjourney, Adobe Firefly, Google Bard AI, and the recently announced Google’s new multi-modal Gemini AI – a big step towards unifying advanced AI functionalities. These advancements aren't merely technical achievements; they are reshaping user behavior and elevating human expectations. A perpetual...

By Prof. Shamit Shrivastav The historical roots of the discipline of design can be traced back to its origins in the realm of the arts, where its primary function was to deliver aesthetic value, focusing on form and function. However, the evolution of this field has been nothing short of remarkable, as it has transcended its traditional aesthetic boundaries and ventured into unexplored territories. In today's VUCA (volatile, uncertain, complex, and ambiguous) business environment, where industry landscapes are marked by relentless competition, the role of design has undergone a profound...

AI's integration across industries reached new levels in 2023. Natural language processing improves customer service, while AI-powered sustainability tactics transform environmental initiatives. Breakthroughs in quantum computing and advanced algorithms are redefining data analysis, highlighting the turning point in which AI transitions from an invention to an essential component across multiple industries.   Mr. Lalit Mehta, Co-Founder and CEO, Decimal technologies said, “Nevertheless, in the breakthrough of 2023, AI acts as a platform that uplifts and embraces innovation in different sectors. It is noted that AI leads the industry Revolution that...

By Biswajit Nandi In the world of online commerce, where attention spans are fleeting and choices are abundant, businesses constantly seek innovative strategies to captivate and retain customers. As the festive season is here, the application of gamification in e-commerce emerges as a potent tool, turning the hustle and bustle of Christmas and New Year shopping into an engaging and rewarding experience for both businesses and consumers. Gamification is a dynamic concept that introduces game-like elements into non-game scenarios to enhance engagement and motivation. In the context of e-commerce, this...

By Siddhartha Vanvani In the ever-evolving landscape of digital advertising, staying ahead of the curve is paramount. As we look ahead to 2024, three innovative technologies are set to dominate the digital advertising sphere, reshaping the way brands connect with their target audiences. Let's delve into these groundbreaking technologies and explore how they are poised to revolutionize the digital marketing landscape. Programmatic Advertising: Precision and Efficiency Unleashed Programmatic advertising has been a buzzword in the industry for some time, but in 2024, it is set to become the cornerstone of...