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The government's prohibition of Chinese apps, coupled with concerns over data privacy among users, has spurred a rising demand for home grown networking apps. This app ban has not only prompted a shift in user preferences but has also opened up numerous opportunities within the Indian market. Consequently, both existing and new players in the industry have been able to leverage this situation to scale and expand their businesses. Social media has seamlessly woven into daily life, with individuals dedicating roughly 12 hours each day to their smartphones. The pervasive...

By  Srishti Dhir The definition of “Agile” in business has changed over the years. Originally, the term referred to a radical set of software development practices devised in the mid-90s to accomplish project objectives more quickly and efficiently.  However, in the past few years, the concept of “agile working” has grown to embrace broader ideas about flexibility.   “Agile” in workplaces is now used to characterize modern and dynamic office layouts that accommodate flexible working style. There is no wrong in saying that in this post-COVID era, agile workplaces have...

By Jaideep Singh Chowdhary   In today's fast-paced and highly competitive retail landscape, understanding consumer behavior is paramount for success. Sellers must decode the intricate journey that customers embark upon from initial awareness to final purchase. This process, known as "path to purchase mapping," has emerged as a powerful tool to guide sellers in their decision-making processes. In this article, we'll delve into what path to purchase mapping is, how it works, and why sellers should embrace it.   What is Path to Purchase Mapping and How Does It Work?...

By Prof. Rakesh   Information security and cloud computing go hand in hand in today's quickly changing technological landscape. This essay explores the complex relationship between these two domains, showing how cloud computing not only changes the way we manage data but also offers opportunities and challenges for protecting sensitive data.   The Cloud Shown Off   Cloud computing provides previously unheard-of levels of scalability, flexibility, and accessibility. It is frequently compared to a virtual playground for data. The traditional limits of data processing and storage are being redrawn as...

By Sudhakar Reddy With the world entering an exciting new era marked by technological breakthroughs and environmental awareness, the debate over sustainable mobility emerges as a crucial element for a resilient future. When considering the future of sustainable transportation, we find ourselves at the crossroads of innovation, environmental stewardship, and societal transformation. Countries like Sweden stand out as a leader in the global race for sustainable transportation, showcasing pioneering efforts such as electrified roads. Simultaneously, countries worldwide are sincerely embracing the necessity of transitioning to a carbon-neutral lifestyle. In the...

Choosing a career path can be a daunting task for students. Thankfully, there are several platforms available today that provide valuable information and guidance to help students make informed decisions about their future. In this listicle, we will explore the top 5 platforms that empower students to navigate the complex world of career choices.   College Vidya: Established in 2019 and headquartered in Noida, College Vidya is a trailblazing education platform at the forefront of India's online educational landscape. The organization has achieved remarkable success due to its exceptional team...

As the global focus on sustainability intensifies, both nations and businesses are placing a paramount emphasis on the promotion of electric vehicles (EVs). In recent years, the discourse surrounding the increased utilization of EVs has gained prominence. While India embarked on the electrification of vehicles later than some European countries, the United States, China, and Japan, the country has witnessed a remarkable surge in EV adoption. This surge can be attributed to the entry of numerous startups into the sector and supportive government policies. Indian EV startups are at the...