CXOToday has engaged in an exclusive interview with Mr. Rahul Regulapati, Founder and CEO, Galleri5
In what ways has AI enhanced the overall customer experience?
AI-Powered Content Generation in Influencer Marketing:
We are using AI in some smart ways to help creators and brands. For starters, AI can take a creator’s existing content (photos, videos) and recreate it with ~100% fidelity to fit a brand’s style, making it look like it was made for them. It can also recreate in a way to make sure the content fits into what’s popular or trending, making sure the content feels current and relevant.
AI’s Role in Picking the Right Creators for Brands:
We also use AI to help brands find the perfect creators to work with. This looks at what a creator posts, how they talk, the style of their content, and then matches them with brands that fit. For example, if a creator’s style and video quality match what a brand is all about, our AI will suggest them as a good fit. It is like having an experienced marketer who knows just who to pick, but way faster and more accurate.
Advancements in the field of AI have allowed us to encode visual content into mathematical objects which helps us both understand and match up pictures, videos, audio, and words from creators. Imagine an AI that can look at a photo or video from a creator and understand what it is about, just like we do. Then, it uses this understanding to help create content that fits both the creator’s style and what the brand wants. This tech is like a bridge between creative ideas and the math-heavy world of AI, helping us build more advanced AI (or AGI) for the world of content creators.
How do you incorporate a scalable focused technology approach?
Making Tech Work for Every Brand and Creator:
Our tech is designed to work on a large scale. It means brands can find matches from millions of creators, and they can work with lots of them at the same time. Usually, setting up brand-creator partnerships is a lot of work and very hands-on, but we are making it easier and faster. Our AI goes through millions of creators, looks at over 50 data points about each one, and then figures out who’s the best match for each brand. And it keeps learning and getting better as it goes.
How do you leverage emerging technologies to create personalized and memorable experiences for their customers?
Tools for Smoother Collaboration:
We have got tools that help creators turn what they already make into content that works for brands. Our tech can also show them what’s trending, how to make content that fits these trends, and set up ways for brands to keep in touch with creators easily. We are even building some new workflows that helps brands and creators work together directly with the creators’ followers.
Personalized and Memorable Campaigns:
Everything we do is about making sure that when a brand works with a creator, it feels real and right. We use tech to make sure we are not just matching brands with creators who have lots of followers, but with ones who really get what the brand is about. This leads to partnerships that really hit the mark and stick in people’s minds.
What are the technological priorities kept in mind to automate influencer marketing
Our Focus on Tech for Influencer Marketing:
Here are a few things we always keep in mind:
Getting Data Right: We make sure all the data we use is accurate and useful. This helps us understand how well creators are doing, who is watching their content, and how people are interacting with it.
Making Everything Work Together: Our tech fits right in with other marketing tools brands are already using. This makes everything smoother and more efficient.
In short, at galleri5, we are all about mixing AI smarts with human creativity. We give brands and creators the tools they need to come up with amazing content together, helping them build stronger connections with their audiences. It is this combination of technology and creative insight that really makes our influencer marketing campaigns stand out. We are about helping brand create meaningful, lasting connections in the digital world.
