CXOToday has engaged in an exclusive interview with Pushpamitra Das, Founder and Director of Justo Realfintech
Commanding nearly 80% of repeat business from the markets they are present in, Justo Realfintech is looking at achieving 2x growth in 2 years. The leading real estate services start-up has managed to build a tech-enabled platform that allows them to support and navigate the home-buying journey of the customers, aiding them in all aspects of property acquisition.
In the last 4 years of our operations, Justo Realfintech has partnered with more than 100 real estate developers and sold over 4.5 million sq. ft. of developer space worth over INR 8000 crore.
Pushpamitra Das, Founder and Director of Justo Realfintech informs “We partner with developers to take care of the entire Strategy & Execution of their Marketing, Sales, CRM, and Financing aspects, while the developer can concentrate on obtaining requisite approvals and developing their properties”.
- How has Technology helped you drive sales?
We have developed a tech platform that enables us to capture all pertinent data of walk-in customers across all our projects. The AI algorithms use predictive insights into buyer behaviour, targeted buyer categories, targeted buyer locations, and fast-moving configurations. This data helps our strategy, sales, and marketing teams to develop customized solutions for developer offerings.
Our customized solutions, AI support, and understanding of the real estate market have helped us to grow rapidly across our markets.
- What is the expected growth for Justo in the coming years?
We have already set a target of achieving 2x growth in the coming 2 years. Currently, Justo has an inventory of over INR 3000 crore under execution and about INR 12,000 crore in the pipeline. We have been growing steadily across all our markets and would close this year at over INR 3000 crore GMV on an annual basis. With our expansion plan in place, we expect to have a GMV of INR 8000 crore on an annual basis in the next financial year, with INR 6000 crore from existing markets and about INR 2000 crore from the new markets. Similarly, in FY 25-26, we expect our GMV to reach INR 10000 crore, with INR 7000 crore from the existing markets about INR 2000 from Hyderabad, Bengaluru, and Dubai and the remaining INR 1000 from new markets.
Justo sells about 350-400 residential units per month and aims to increase this number to a minimum of 800-1000 units per month in the next 2 years.
- You will be making your first international foray this year?
We will foray into Dubai this calendar year and, also, increase our domestic presence across the Rest of Maharashtra and southern cities, namely Hyderabad (Telangana) and Bengaluru. We will keep expanding across metro and Tier 1 locations in southern India in the next financial year too.
Currently, we have a strong presence across Mumbai, Thane and its suburbs, Navi Mumbai, Dombivli, Kalyan, Ambarnath, Nashik, Aurangabad, and Bhubaneshwar.
We will also be increasing our employee base by 200 people in the coming 2 years to meet our expansion requirements. At present, we have over 400 employees and over 5000 channel partners that are associated with us.
- What is the biggest differentiator for Justo’s services?
We understand developer challenges and are committed to meeting the project cash flow requirements through a definite strategy and its successful execution. As a preferred partner, we customize our services to provide solutions that strengthen developer equity, create buyer experience, and augment sales to build a successful delivery model. We provide services that span across Product positioning strategy, Sales, Marketing, CRM, and Home loans.
Our philosophy is to understand the pain points of the developers and to offer completely customized solutions to alleviate the issues.
- Your views on the current real estate market?
Post-pandemic, we have witnessed robust growth in the real estate market that is supported by a growing economy. With a strong focus on infrastructure development, new land parcels are opening up for development for residential, commercial, retail, and warehousing projects. We will see the emergence of new satellite towns and commercial destinations with new infrastructure projects across semi-rural and rural locations too.
Mumbai and Pune will continue to create high residential demand along with the top 7 metros.
