Agrifood fintech platform – Ayekart appoints Ms. Anjali Mahajan as President-Product and Partnerships
Ayekart, a leading agrifood fintech platform, has appointed Ms. Anjali Mahajan as the President – Product and Partnerships at Ayekart. This move is aligned with the company’s aim to bolster its leadership team, lead fintech empowerment for SMEs and MSMEs, and drive innovation in business.
Bringing forth two decades of enriching experience in rural financial services, Anjali Mahajan is a seasoned professional with expertise spanning product development, credit policy formulation, portfolio management, and risk management. Her illustrious career includes significant contributions to esteemed institutions such as ICICI Bank, RBL Bank, and Sarvagram Solutions Ltd.
At Ayekart, Anjali will be responsible for driving product development and enhancement, key collaborations, and strategic alliances that align with the company’s goals. Her in-depth understanding of the industry will play a crucial role in identifying market opportunities, ensuring product-market fit, and orchestrating partnerships that amplify Ayekart’s reach and impact.
Mr. Debarshi Dutta, Co-founder and CEO of Ayekart, said, “We are delighted to welcome Anjali to Ayekart. The company has cultivated a comprehensive ecosystem, empowering small businesses and entrepreneurs with transformative impact throughout the agricultural value chain. We believe Anjali’s strategic acumen and extensive experience will fortify our team, bringing fresh perspectives and contributing significantly to our collective success.”
Ms. Anjali Mahajan, President – Product and Partnerships at Ayekart, said, “I am excited to join the dynamic team at Ayekart. The company’s mission of empowering traditional business networks by digitizing the food and agricultural value chain with embedded finance and services resonates deeply with me. I look forward to establishing innovative product thinking and adept relationship management to steer the company towards sustained growth and success.”
Founded in December 2020, Ayekart launched its commercial operations in September 2021 with a team of six and has since expanded into a team of over 150 members across six locations. The startup provides fintech and supply chain solutions for traditional businesses in the agrifood value chain, boosting efficiency and convenience while preserving trust within the ecosystem. Ayekart today operates in 18 states, has over 9,000 active merchants on its platform, and has successfully facilitated more than 2.5 lakh transactions with over INR 21 billion lifetime GTV (Gross Traded Value).
