AI trust gap emerges: India businesses embrace Generative AI, but the general public remains wary

New research from Alteryx uncovers 84% of businesses say Generative AI adds value, but 39% of the general public are fearful about its future

Alteryx, Inc., a leader in AI for enterprise analytics, released findings from the latest “Market Research: Attitudes and Adoption of Generative AI” report that surveyed 400 APAC IT business leaders and 600 members of the general public to gather insights that expose the differing perceptions of how the world is navigating and embracing genAI. While more than eight in 10 (84%) of businesses say Generative AI adds business value, 40% of general public respondents are skeptical about its value, and 39% are fearful about its future.

Business understanding of genAI vs the general public

• The research highlights similarities in genAI usage: 44% of the general public use genAI to search for information, and 47% of businesses use it for data analysis.
• Regarding sentiment, 83% of the general public feel positive about the increasing use of genAI to create content they consume, but 40% added that its use needs to be regulated.
• Interestingly, general public in India ranked ethics as the highest activity that genAI should not be involved in (48%), while business respondents ranked critical decision making as the highest activity (46%).
• 73% of business leaders reported that AI hallucinations negatively impact their overall trust in AI, while 60% of the general public say the same.

GenAI is starting to deliver business value, but challenges need to be overcome

• In the last year, businesses have run an average of three pilots using genAI, and 80% say the projects were very or extremely successful.
• Businesses listed data privacy and security (43%), ethical and responsible use (37%), and high computational costs (35%) as top challenges in scaling AI. Only 38% reported that ethical use guidelines were in place.
• Getting training right today is essential, especially since 31% reported that a lack of skilled talent is holding them back from scaling genAI across the organization. Yet, 27% of organizations using genAI don’t offer any mandatory AI training.
• There is also a discrepancy in genAI’s impact on existing job roles with 65% of businesses feel that genAI will likely replace existing job roles in the organization over the next two to three years, whereas only 37% of the general public believe genAI will lead to job losses.

Usage and output concerns and challenges remain

• Three in five (67%) businesses plan to continue to increase their investment in genAI technologies. However, members of general public are concerned that genAI will be used by hackers to commit crimes (36%) and give rise to fake news (35%).
• Almost half of the businesses (45%) say their organization has experienced misinformation produced by genAI, with the materials delivered by genAI containing unexpected or unintended outputs (40%).
• Similarly, 55% of the general public reported that information produced by genAI was incorrect, and 40% believed it was outdated.

Trevor Schulze, CIO at Alteryx adds, “As we navigate the early stages of genAI adoption, it’s vital that businesses and the general public truly understand the value of AI and mitigate fears. However, we know from the data that trust, ethical concerns, a skills shortage, fear of privacy infringement, and algorithmic bias are critical roadblocks that must be overcome. To truly reap the benefits of this ‘game-changing’ tech, organisations must accelerate their data journey, implement better governance and empower non-technical users to access and analyse data in a secure and trusted environment, while addressing privacy and bias concerns. Get this right and genAI has the potential to drive innovation, enhance decision-making, and deliver significant value in both the workplace and the personal lives of employees.”

Read the Alteryx blog to learn more about how businesses and the general public perceive GenAI in 2024 here: https://www.alteryx.com/blog/believe-the-hype-real-world-data-on-generative-ai-adoption-and-perception

About the research

The survey was conducted by Coleman Parkes from March to April 2024, and targeted 2,000 IT business leaders and 3,000 members of the general public in 11 countries. Demographics included business leaders that are IT decision-makers on data leadership teams in organizations across key sectors in the Americas, EMEA and APAC regions. Nearly nine in ten (87%) of these respondents are part of the procurement initiative for genAI for their organization. They work in financial services, the public sector, manufacturing and technology for organizations with global revenue ranging from $50 million to over $10 billion. The smallest employs a workforce of less than 500 people and the largest has more than 10,000 employees. One in ten respondents works for a Fortune 500 company.

About Alteryx

Alteryx powers actionable insights with the AI Platform for Enterprise Analytics. With Alteryx, organizations can drive smarter, faster decisions with a secure platform deployable in on-prem, hybrid, and cloud environments. More than 8,000 customers globally rely on Alteryx to automate analytics to improve revenue performance, manage costs, and mitigate risks across their organizations.

Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.