Asymmetrique appoints seasoned marketing professional Arunima Singh, as its Chief Operating Officer
Asymmetrique, a Mumbai-based marketing solutions agency, today announced the appointment of Arunima Singh as its Chief Operating Officer (COO).
Arunima Singh will be responsible for overseeing the Brand Experience and Communications business of Asymmetrique. She brings over 23+ years of rich experience in marketing and 13+ years of experience in digital and social media with brands like Pidilite, Godrej Group, Essar, Parle, HCC, Magma Fincorp, Force Motors, Kotak Mahindra, HUL, Apollo Clinics, Rajiv Gandhi International Airport, Tata Housing, Intel, Piramal, Kellogg’s, HSBC, Colgate, Tata MD, Tata Mutual Fund, Novartis, Novo Nordisk, Zydus, Viatris, Aegon Life Insurance, Google, YouTube in the past.
“We are thrilled to welcome Arunima into our team,” says Founder and Managing Director, Nitin Gupta. He adds, “Arunima possesses a strong understanding of the advertising and media industry. She brings a wealth of experience and leadership skills in handling large clients and projects that will contribute to our future success. Arunima’s proven track record brings added vigor to the company’s growth plans and adds valuable depth of experience in the delivery teams. We are confident that the team will benefit under her guidance and leadership, propelling our organization to new levels of excellence.”
“I am excited to be part of Asymmetrique. I look forward to collaborating with the team and working extensively with brands and businesses across sectors. I will be working closely with the team to drive innovations and foster new collaborations that will contribute to the growth and success of the organization and help achieve our shared goals,” quoted Arunima Singh, the new COO of Asymmetrique.
Arunima Singh has been recognized and honoured with several prestigious awards and accolades for her exceptional digital marketing and social media contributions. In 2017, she received the Social Media Influencer Award from DMA Asia, Singapore Chapter. In 2018, she was awarded the Distinguished Digital Leader Award by XIME University Chennai and Karunya University Coimbatore. Arunima was honoured with the #SuperWomen2019 Award by Social Samosa and the Exemplary Leadership Award in Digital Marketing by Jain University and GWFM in 2019. She was also recognized as the Branch Head of the Year at the Women Disruptors Award in 2020 and 2022 by AdGully.
Arunima has been instrumental in establishing consistent and effective business practices, ensuring that the highest levels of customer satisfaction are consistently achieved. Her unwavering focus on the quality and content of work has contributed to her successful track record in the industry.
About Asymmetrique
Asymmetrique is a Mumbai-based marketing solutions agency specialised in providing experience and data-driven growth strategies to brands and businesses. Founded in 2008 by Mr. Nitin Gupta, Asymmetrique has surpassed the conventional role of service provider, emerging as a brand partner for cutting-edge solutions in the digital age. The agency’s hallmark lies in its dedication to developing customized strategies that precisely align with the distinct requirements of each client. Based on the philosophy that marketing is an art married with science, Asymmetrique helps build brand ecosystems that engage and immerse audiences through meticulous attention to digital journey and experience design across all brand touchpoints. Asymmetrique’s Unique Selling Proposition (USP) lies in integrating consumer understanding, strategic creativity, and digital platforms expertise seamlessly with performance and technology. With over 15 years in the business, the agency has closely partnered with over 100 large and mid-size firms across lifestyle, retail, FMCG, BFSI, Education, Real Estate, e-Commerce and B2B sectors, aiding them in embracing digital-era marketing into their core business strategies. Their active client roster features renowned names such as Unilever, ITC Foods, Charak Pharma, Associated Alcohols, Mount Everest Breweries, Tata Mutual Fund, Tata Pension Fund, Bajaj Broking, Welingkar Institute of Management, and more.
