Axis Three Dee Studios (ATDS), an award-winning, world-renowned visual media and projection mapping studio, hosted the theme of a Holographic Presentation on a Six Feet Tall Cube in Partnership with Delta Electronics, using their “Digital Projection (DP)” brand of projectors in India. The hardware and mapping software partners were “Dataton” and “Watchout”.
The Concept of ‘Qube’
Avijit Samajdar, Founder, Axis Three Dee Studio, while explaining the concept of the ‘Qube’, said, “The concept revolves around us humans, all stuck in our little ego cubes. The ‘Q’ has been deliberately included in the name, instead of ‘C’, to indicate us all going round and round in circles in our little worlds, doing the same drama in our lives over and over again.”
He further said, “The faces and the hands trying to push against the wall of the ‘Qube’ depict us all pushing ourselves and our egos on one another. Yet, life is beautiful. We can choose to sail on through calm or stormy seas. (The image captured from the camera shows us in the Qube). Or, we can choose to get stuck in the quicksand of our own doings. Finally, the various visionary arts depict the beauty of everything around us, only if we choose to go beyond our little ‘Qube’s.”
The ‘Tree of Life’
Avijit Samajdar further added, “The Tree of Life is always there, to give us everything we need… yet, we miss it all the time. Eventually, the curtain rises and we all vanish into where we all will, one day, go. Further elaborating on the concept, Sankalp Tailang, the VFx Director at Axis Three Dee Studios stated, “We’ve also subtly used the five elements of Air, Water, Fire, Space and Earth in their various symbolic forms in the visionary art and content,”
The meet featured some of the most exciting, innovative and cutting-edge audio-visual and integrated experience solutions from industry leaders who congregated from across the world. It was the perfect networking platform for collaborating with the right partners to help one take one’s business to the next level. The exhibition also acted as a learning hub, helping participants and visitors exchange knowledge through forums, detailed discussions, seminars and networking sessions with audio-visual experts from around the world.
About the Exhibition
InfoComm-India is a popular event in the world of Professional Audio-Visual and Transformational Technology. It provides a proper forum for industry professionals and manufacturers to display and explore the trends, innovations and solutions in the audio-visual and technology sectors. The event brings to light the opportunities and latest trends in the audio-visual and technology market, especially in India.
About Axis Three Dee Studio
ATDS – recipient of the prestigious “Mondo Dr Awards” for technical and content excellence and the judges choice as finalists in the “International AV Awards” and Inavation Awards 2020” is the first studio to successfully create vivid content on the black surface of the Adiyogi Statue which is the world’s tallest bust, and also bringing ‘true-to-life imagery on the 269 feet ‘World’s Tallest Shiva Statue Vishwas Swaroopam.”
