Ayodhya’s Kirana community gears up for Ram Temple celebrations; over 70% stock up Puja Samagri: Kirana Club survey
With the grand Ram Temple set to be inaugurated on 22nd January 2024, the entire country is echoing the spirit of enthusiasm and looking forward to the celebrations just like Diwali. A recent survey conducted among retailers in Ayodhya by India’s largest Kirana Community, Kirana Club, also showcases a similar sentiment with local kiranas looking at the event with utmost fervour.
Lakhs of devotees are expected to participate in the Pran Pratishtha ceremony and Kirana owners see this as a great opportunity to enhance their sales. Accordingly, over 70% kirana stores are stocking up Puja Samagri including cotton wicks, ghee and oil, diya, camphor, rice and wheat, honey among other things before January 22. Kirana owners are also stocking up Packed Mithai and chocolates, with 15% retailers anticipating increased sales during the auspicious occasion.
The third-most stocked product at Kirana stores in Ayodhya are Chips and Namkeen. Over 9% retailers expect a heavy demand of these products as they prepare to welcome lakhs of devotees from across the country. Cold drinks and water as well as personal care products such as hair oil and soaps are some of the other categories being stocked up by kiranawallahs in the holy city.
Kirana Club Founder Anshul Gupta said, “Our survey among kirana owners in Ayodhya showcases optimism and festive spirit ahead of the historic inauguration of the Ram Temple. Local kirana owners are seeing this as a significant business opportunity to increase footfall in their stores and anticipate increased sales of Puja Samagri, Packed Mithai and Chocolates. The foresightedness of these retailers reflects their understanding of the current market and consumer pulse as well as their commitment to cater to the needs of devotees who would want to pay reverence to Lord Ram in the Pran Pratishtha ceremony.”
Survey results:
| Products | % of retailers |
| Puja Samagri | 70.15% |
| Packed Mithai and Chocolates | 14.70% |
| Chips and Namkeen | 8.89% |
| Cold Drinks and Water | 3.53% |
| Personal Care such as Hair Oil, Soaps etc. | 2.74% |
About Kirana Club:
Kirana Club is India’s largest community of kirana owners. It is an app-based platform where kirana owners participate, connect and influence each other. The app has onboarded more than 15 lakh kirana owners till date, spanning across 10 states and 16000 pincodes. Many national and regional brands are active on the platform, names include brands of FMCG giants like Perfetti, Pepsico, Cycle Pure, Daawat and many more.
For more information, please visit: https://kirana.club/
