Press Release

CENSANEXT and SAP Collaborate To Empower Emerging Agri-tech and Food Value Chain Startups, Globally

CENSANEXT, the tech subsidiary of WayCool Foods today announced a collaboration with SAP India to foster technology innovation and redefine the landscape for emerging startups. This pioneering collaboration establishes CENSANEXT as a Partner Managed Cloud provider of the most advanced ERP, SAP S/4HANA, specifically curated to meet the unique needs of small enterprises and start-ups globally.

 

This collaboration not only presents a unique licensing model and cost-effective pricing for end-customers but also signifies a commitment from CENSANEXT to managing the shared infrastructure, ensuring startups experience the full potential of SAP S/4HANA. The collaboration aims to redefine the ERP landscape for startups, offering them a tailored pathway to growth without the traditional hurdles associated with digital transformation.

 

Commenting on the occasion, Mr. Avinash Kasinathan, CEO – CENSANEXT, said “Our collaboration with SAP marks a significant milestone in our commitment to providing cutting-edge technology solutions to small enterprises and startups. By becoming a Partner Managed Cloud provider of SAP S/4HANA, we empower emerging businesses with a robust ERP foundation from the early stages, lowering TCO, and eliminating the need for complex transformations as they scale. This collaboration is a testament to our dedication to fostering innovation and efficiency in the startup ecosystem.”

 

Adding to this, Sanket Deodhar, Vice President, Digital Natives & Start-ups, SAP India said, “We are delighted to team up with CENSANEXT to democratize a unique, curated offering built by CENSANEXT, powered by SAP S/4HANA, for small enterprises and start-ups globally. The collaboration reflects our shared commitment to driving digital transformation and empowering small enterprises and start-ups with world-class ERP capabilities. With its parent company – WayCool Foods’ expertise in agri-tech and food value chain, CENSANEXT will be able to bring more value, through its unique IP, to the end-customers.”

 

Through the SAP Partner Managed Cloud model, CENSANEXT envisions a co-branded offering that extends the reach of SAP S/4HANA to small enterprises and startups worldwide. The collaboration will enable CENSANEXT to provide a one-stop solution to manage both application and infrastructure, ensuring a seamless and efficient experience for customers embracing the power of SAP’s cutting-edge technology. By adopting SAP S/4HANA from the outset, through a flexible subscription model, customers can eliminate the need for interim solutions and the complexities associated with migration as they scale. This forward-looking approach ensures a smooth and cost-effective transition for companies that choose to grow with SAP at the core of their operations.

 

About CENSANEXT: CENSA provides a unified tech platform that brings complete, real-time visibility and controls across the supply chain, be it in terms of demand planning, growing, managing inventory, sales force automation, distribution, and credit management. These solutions can help address the major challenges faced by the food and agri sector. Its suite of solutions comprises digital solutions, automation and analytics that deliver actionable insights to help stakeholders (farmers, processors, brands, distributors, or their retailers) efficiently govern their business with easy decision making.

 

About WayCool Foods: WayCool Foods is India’s leading food and agri-tech enterprise. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its tech arm CENSA, it offers technology products as customizable SAAS solutions across six verticals namely, Farm Tech, Procurement Tech, Processing and Warehousing Tech, Distribution Tech, Consumer Tech, and Fin Tech with an integrated core leading to transparency and intelligence across the entire food and agri supply chain. Through its farmer engagement program – Outgrow, the company works closely with 2,00,000+ farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 1,65,000+ clients in the general trade, modern trade, and food services space. WayCool’s consumer brands basket consists of Madhuram, Kitchenji, L’exotique, Dezi Fresh, Freshey’s, AllFresh and Just Potate.