Press Release

ClearTax unveils a revolutionary campaign to redefine the future of taxation; Needs taxpayers to just SMILE

  • Users can get their taxes filed in a breeze by by giving temporary access to their biometric data and pan details

  • Released a video a day before April Fool’s Day to highlight the intent of making this futuring technology a reality soon


No more stress and frowning while filing your tax returns! ClearTax, India’s leading online tax filing platform has come up with an innovative marketing campaign to showcase the future of tax filing in India. It unveils a groundbreaking technology, the Smile app, ahead of the 2024 ITR filing season to redefine the tax filing experience for millions of taxpayers across the country.

But why unveil such a revolutionary campaign on April Fool’s Day? ClearTax believes that while today it may seem like an April Fool’s campaign, it represents what the platform aspires for- the future of taxation. ClearTax will continue to pursue this journey of constant striving and improvement until this   progressive solution becomes a reality.

As part of the marketing campaign, the online tax filing platform has released a video that features senior folks from various teams at ClearTax talking about their experience and challenges while making the revolutionary product. They claim how with the help of ClearTax’s advanced AI technology, the entire process of ITR filing will be streamlined. The users are only required to smile and the app will analyze their facial features and collect essential financial data. By granting temporary access to biometric data, they can seamlessly link their PAN details for swift and effortless tax filing.

The video further discloses that the product is already operational, with hundreds of taxpayers actively utilizing it. Meticulously crafted after rigorous research and in-depth collaboration with over 5,000 customers and India’s top 100 brokers, the ClearTax team takes immense pride in its creation. Throughout the video, the enthusiasm and dedication of the ClearTax team shine through. However, the tone of the video takes an unexpected and humorous twist towards the conclusion.

Avinash Polepally, Senior Director- Category, ClearTax remarked, “In today’s changing world, technology is reshaping everything, even tax filing. With this campaign, we want to show our commitment to making tax filing easier and faster for you. While the notion of filing taxes with a smile may seem unconventional, we believe in making the process better for everyone. Through this innovation and a steadfast dedication to our customers, we aim to make tax filing seamless, stress-free, and even enjoyable. The Smile app represents not just a product, but a bold step towards realizing this vision. While some may view it as an April Fool’s campaign, we see it as a glimpse into the future of tax filing—one where technology empowers individuals and transforms experiences. We are confident that this progressive solution will soon become a reality, shaping the landscape of tax filing for years to come.”

So, this April Fool’s Day, join ClearTax in rewriting the narrative of tax filing, one smile at a time. With breakthrough features and commitment to excellence, the platform is all set to redefine the future of tax filing.

The campaign can be viewed here –

About ClearTax

Clear (formerly ClearTax), is India’s leading fintech SaaS company with the mission of simplifying finances for Indian businesses and individuals. All of our ITR filing related products are still called Cleartax. We are trusted by over 5 million Indian taxpayers, more than a million tax practitioners, 600,000 small businesses, and 5,000 large businesses and brands. For small and large businesses, our product suite covers invoicing, GST compliance, and a range of managed services and credit. For tax professionals, we offer comprehensive GST compliance, ITR, and TDS filing solutions. For individuals, we offer tax compliance and wealth management. Clear has raised $140 million in equity capital investment since its inception. The company was incubated in Y Combinator and is funded by Silicon Valley investors, including PayPal co-founders Peter Thiel’s Founders Fund, Max Levchin, and Scott Banister. Clear’s investors include Composite Capital, Sequoia Capital, and SAIF Partners. Please visit – TwitterInstagramLinkedInFacebook and YouTube for latest updates on Clear.