Comfort-tech brand The Sleep Company on-boards SGA PR as communications partner
SGA PR, one of the fastest growing consultancies in India to offer new-age business-oriented communications services, has announced a partnership with The Sleep Company (TSC), a leading Comfort-tech brand thereby further strengthening the former’s position in the D2C brand communications space.
SGA PR will be a strategic partner for TSC, managing all aspects of their communications strategy as it steers the brand through their next phase of big leap growth. TSC, is one of the fastest growing comfort-tech companies that aims to provide innovative sleeping and sitting solutions, thereby disrupting the D2C market with its science backed range of product portfolio.
SGA PR has now created a distinction as being one of the few consultancies in the country that offers ‘Go-To- Market’ communications solution for a wide range of companies across traditional and new economy sectors like D2C, FinTech, HealthTech, B2B Saas, Web 3.0 and Blockchain among others.
“We are thrilled to welcome The Sleep Company into the SGA PR family,” says Rahul Jain, Partner & Jt. CEO, SGA PR. “TSC’s dedication to provide world class comfort-tech solutions and their commitment to growth aligns perfectly with our expertise in crafting innovative, creative and engaging communication strategies for consumers. SGA PR understands the unique challenges and opportunities faced by D2C brands and we leverage our knowledge to create bespoke communications programs that resonate with target audiences.”
India’s D2C market is experiencing exponential growth and is projected to reach a staggering $100 billion by 2025. This surge positions India as the world’s third-largest online shopping base, fueled by a tech-savvy population and a growing desire for convenience. TSC, an example of this D2C boom, is well-poised to become one of India’s most preferred consumer brands.
Ripal Chopda, CMO of The Sleep Company, expressed enthusiasm saying “SGA PR impressed us with their strategic thinking and creative consumer-focused approach. We believe they are the ideal partner to help us communicate our exciting next chapter of growth and solidify our position as a leading comfort-tech brand.”
About The Sleep Company:
The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionising sleep and sitting solutions. As one of India’s fastest-growing brands, it is reshaping both the direct-to-consumer (D2C) and omnichannel landscapes while driving innovation in the mattress industry. Founded by the visionary couple Priyanka and Harshil Salot, The Sleep Company began as a pursuit of scientifically supported mattresses and has evolved into a brand dedicated to enhancing consumers’ sleeping and sitting experiences.
The company offers premium products resulting from meticulous research that stands light years ahead of competitors, with technology rooted in cutting-edge developments in material science and sleep science. Initially adopting a purely D2C model, The Sleep Company has since transitioned into an omnichannel powerhouse. In June 2022, the company marked its foray into offline retail with the launch of its first store in Bangalore, setting ambitious goals to open over 150+ stores by end of 2024.
By enhancing discoverability and streamlining supply chains, The Sleep Company consistently delivers a distinctive value proposition with accessible premium products. After securing INR 13.4 crore in pre-Series A, and INR 177 crore in a Series B round led by Premji Invest and Fireside Ventures, the Company has now secured INR 184 crore in Series C Funding.
About SGA PR
Part of the Strategic Growth Advisors (SGA) Group, SGA PR is a new age communications consultancy, specializing in startup (pre-seed to unicorns), corporates, financial and capital market communications.
Founded in 2010, SGA is a value-driven and value-led 360 – degree integrated communication consultancy encapsulating investor relations, public relations, corporate reporting, branding, design, and social media expertise. SGA’s competence lies in the ability to establish a compelling dialogue for each of its clients with all their stakeholders through research-driven sectorial knowledge, peer comparison, industry trends, and analytical reviews with an aim to reinforce a positive perception and a long-lasting connection. SGA infuses its analytical capabilities and sectoral insights to design a unique service blueprint, customized as per business needs. SGA is a consulting partner to over 250+ clients in varied sectors such as manufacturing, BFSI, media & entertainment, infrastructure, logistics, healthcare, real estate, retail & luxury, etc. SGA is a team of over 100 professionals and expanding across all four businesses.
