Entitled Solutions rebrands its end-user-facing ecosystem to “Sarvam”
The move reflects its value proposition and goal of connecting every low-income worker in India with suitable financial services and healthcare
Entitled Solutions, an innovative B2B2C platform that enables businesses to provide solutions for the financial and healthcare needs of their low-income workforce, has announced the rebranding of its end-user-facing ecosystem to “Sarvam”.
The strategic decision reflects the company’s commitment and long-term vision of providing inclusive and comprehensive services that connect every last low-income worker in India to suitable financial services and healthcare.
Speaking on the announcement, Anshul Khurana, Co-founder and CEO, Entitled Solutions, said, “As an organization, we have always sought to solve the challenges that impact the industries that employ low-income workers, including blue-collar and gig workers. One of the ways in which we do that is by connecting these workers with the resources and services they need and deserve through technology. The rebranding of our user-facing ecosystem to ‘Sarvam’ reflects this commitment to utilise highly personalised, impact-led solutions to deliver innovation and financial inclusion to every last Indian. With ‘Sarvam’, we aim to significantly expand our product portfolio to cater to the complete lifecycle of financial and health needs of workers. We are excited about this new chapter and look forward to continuing our journey of inclusive growth.”
The transition of Entitled Solutions’ user-facing business to “Sarvam” is expected to be seamless, with little to no disruption to existing services or support. The enterprise-facing business will continue under the Entitled Solutions banner.
About Entitled Solutions
Founded in 2020 and headquartered in Mumbai, Entitled Solutions is an innovative B2B2C platform that enables businesses to provide solutions for the financial and healthcare needs of their low-income workforce, particularly gig and blue-collar workers. It offers a comprehensive range of tech-driven, impact-led products that currently address the needs of over 8,00,000 workers across the country through its partnerships with more than 60 top companies and gig-work platforms such as Quess, Swiggy, SIS, Domino’s, among many others. The company is backed by institutional investors like HDFC Bank, SIS Group, LetsVenture, IIMA Ventures and Sotheby’s and prolific angel investors including Mr Nipun Sahni, Mr Mohit Satyanand, and Mr Ashok Jaipuria among many other esteemed names.
