Press Release

India’s Economic Boost On The Horizon: WorkIndia Data Reveals 11% increase in Jobs posted by the SMB sector

Over the years, India has seen a significant impact of Small and Medium-Scale Enterprises (SMBs) on the country’s economic landscape. With an allocation of ₹22,137.95 crores in the interim budget 2024, the sector is poised for growth, promising the establishment of more clusters and new technology centres.

WorkIndia, a leading technology-enabled blue collar recruitment platform highlights a substantial shift in the jobs posted by the SMBs. There has been an impressive 11% increase in paid job postings by SMBs, indicating a positive trend in employment opportunities within the sector. SMBs posted a remarkable over 2 Million jobs in the last year across various sectors.

Telecalling stands out as the dominant sector, making up a substantial 25.95% of SMB activities. This high percentage underscores the value of direct communication and engagement with customers, which are crucial for fostering relationships and driving sales. Closely behind, the back-office operations sector, comprises of 17.07% of SMB activities. This highlights the importance of these businesses in providing administrative and support functions, which are essential for the smooth operation of companies in various industries. Field sales make a significant contribution at 11.57%, indicating the importance of face-to-face interactions in securing sales and building rapport with clients, continuing relevance of traditional sales methods in the SMB space.

The delivery sector, accounting for 7.64% of SMB activities, showcases the growing significance of logistics and supply chain management. This reflects the increasing demand for efficient delivery services, driven by the rise of e-commerce and online shopping. Lastly, the accounts sector holds a share of 3.81%, underscoring the essential role SMBs play in financial management and accounting services.

Nearly 490,000 employers opted for platform unlocks, signifying a growing preference among SMB players for digital solutions to address their hiring needs efficiently.

The sector has witnessed remarkable growth as Delhi leads with 23.62% followed by  Mumbai and Bengaluru with 22.1% and 15.54% respectively, underscoring its role as a crucial hub for small and medium-scale enterprises. This highlights the strategic importance of these cities in driving economic growth and the potential for SMBs to play a pivotal role in India’s evolving job market.

Commenting on the data, Nilesh Dungarwal, Co-Founder and CEO at WorkIndia, said, ” SMBs are poised to emerge as key contributors to India’s economic resurgence. This data not only reflects the growing digital maturity within our sector but also signals a powerful collaboration between businesses and government initiatives. We look ahead with optimism, anticipating that these insights will inspire further innovation, job creation, and a flourishing economy led by the vibrant spirit of Small and Medium-Scale Enterprises. With increased digital adoption and the government’s financial support, we anticipate a substantial contribution from SMBs towards India’s economic growth.”

The significant budget allocation in 2024 demonstrates the government’s commitment to fostering innovation and development within the MSME sector, creating a favourable environment for SMBs to thrive. WorkIndia remains committed to providing insights that empower businesses to make informed decisions in this ever-evolving landscape.

About WorkIndia

WorkIndia is India’s largest blue and grey-collar platform, offering employment opportunities across 50 categories like tele-calling, field sales executives, delivery partners, etc. WorkIndia’s purpose of existence is to provide meaningful livelihoods to the 258M blue-collar workers of India. This 258M is the single largest segment in the entire world, which has not been disrupted by technology as yet.

WorkIndia is the only platform in India that is technologically solving a massive pain point i.e., Fraud jobs for the 258M segment. Driven solely by technology, the platform has built a recruitment ecosystem that eliminates middlemen, fraudulent jobs, and vulgar jobs, providing job seekers with a platform they can trust when it comes to finding genuine job opportunities.

Headquartered in Bengaluru, WorkIndia is spread across 772 cities, 28 states & 8 union territories in India. Over 2.6Cr Indians trust the WorkIndia platform for finding meaningful employment opportunities. The platform caters to the critical hiring needs of over 15 lakh SMBs and multiple large corporations. With over 1.87 lakh job listings, WorkIndia empowers 1 lakh Indians monthly by helping them find meaningful jobs.