Press Release

Instamojo’s National Data Odyssey: 78% of Entrepreneurs Aged 25-35 Spearhead the Youth Entrepreneurial Wave in India

Celebrating National Youth Day takes a revolutionary turn as Instamojo, the leading platform empowering small businesses, releases ground-breaking statistics showcasing the surge in youth-led entrepreneurship. The Businesses Index by Instamojo reveals a rich tapestry of data-driven success stories, emphasizing the average age, gender dynamics, and city-wise trends of entrepreneurs driving the e-commerce revolution.

Instamojo’s entrepreneurial ecosystem is rewriting the narrative, with a remarkable 78% of entrepreneurs falling in the age bracket of 25 to 35. This statistic paints a vivid picture of the platform as a hub for young innovators, defying traditional age norms associated with entrepreneurship.


Delving deeper into the data, Instamojo unveils intriguing success stories. Businesses related to Astrology, Antiques, Sewing, and Garden Supplies have witnessed a significant upswing, signaling a trend towards unique and niche markets. Instamojo is not just a platform; it’s a launchpad for distinctive ventures. Instamojo’s commitment to inclusivity shines through as 38% of entrepreneurs on the platform are females. This gender distribution not only reflects the growing presence of women in entrepreneurship but also highlights Instamojo’s role in fostering a diverse and inclusive business environment.

Instamojo’s impact is not limited to Tier 1 cities alone. The statistics underscore a nationwide surge, with Tier 1 cities like Delhi, Bengaluru, and Mumbai contributing 68% of transactions. Simultaneously, Tier 2 and Tier 3 cities are emerging as vibrant entrepreneurial hubs, showcasing the democratization of commerce.

Quote from the founder:

“Instamojo has always been a champion for small businesses, and these statistics reinforce our commitment to fostering innovation and entrepreneurship. The youth on our platform are not just running businesses; they are shaping the future of commerce. Instamojo’s Businesses Index is not just a collection of numbers; it’s a testament to the transformative power of ideas and the platform’s role in catalyzing the dreams of young entrepreneurs.”