JBL Partners with Delhi Capitals as Official Audio Sponsor for Women’s Premier League 2024
HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd. today announced its partnership with Delhi Capitals, one of the key teams participating in the upcoming Women’s Premier League (WPL) 2024, through its popular audio brand JBL®.
JBL previously collaborated with Delhi Capitals in the T20 league for the 2023 and 2019 seasons. This year, JBL is the official audio partner for the Delhi Capitals Women’s Premier League team. JBL will provide its premium range of products to enhance the spirit of the Delhi Capitals players and the overall tournament experience. The team will be equipped with JBL’s range of audio products that include Noise Cancellation headphones & True Wireless earbuds so that the players can Mute the World and focus on the game and speakers, ensuring the team remains motivated on and off the field.
Vikram Kher, Vice President of Lifestyle at HARMAN India, shared his excitement about the partnership, saying, “We are absolutely delighted to join forces with the Delhi Capitals, a team that epitomizes the same zeal and excellence that JBL represents. Our state-of-the-art audio technology is crafted to ignite inspiration and fuel motivation among athletes. We are eagerly looking forward to empowering the Delhi Capitals in their pursuit of triumph in the Women’s Premier League. This partnership is a testament to our commitment to enhancing the sports experience through superior sound.”
The Delhi Capitals, coached by Jonathan Batty and led by the legendary Meg Lanning, boasts a powerhouse team featuring Indian stars such as Jemimah Rodrigues, Shafali Verma, Shikha Pandey, and Radha Yadav. The team’s impressive journey to the final in the inaugural edition of the WPL had captivated fans and showcased the immense talent in women’s cricket.
Sukhvinder Singh, the Interim CEO of Delhi Capitals said, “We are excited to extend our partnership with the renowned brand JBL for our women’s team as well. JBL aligns well with modern-day athletes, and with Delhi Capitals boasting a roster of young, talented cricketers from across the globe, this partnership is a perfect fit. We are confident that their premium range of products will enhance the spirit of Delhi Capitals and the game we love.”
Fans can look forward to exciting collaborations and initiatives between JBL and Delhi Capitals throughout the WPL season and beyond. The Delhi Capitals will be up against Mumbai Indians in their first match of the WPL 2024 in M Chinnaswamy Stadium in Bengaluru on Friday, 24 February 2024.
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About JBL
JBL creates amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.
ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
