The integration marks a paradigm shift in the landscape of mobile broadcasting, introducing an indigenous Made in India technology that is set to revolutionize the way users access and engage with content
Aligning with the vision of an Aatmanirbhar Bharat and Make in India, Khul Ke, a leading platform for purposeful content, has integrated with D2M Broadcast. With millions of D2M-enabled devices expected over the next 1-2 years, Khul Ke’s purposeful content across Education, Health, Science and Technology, Sports, Business, Governance, and Entertainment stands to benefit immensely from this expanded reach. Users will be able to access Khul Ke’s live talks, roundtable discussions, upskilling courses, and other rich content regardless of connectivity barriers.
D2M, a new-age technology amalgamating broadband and broadcast, utilizes mobile phones to capture terrestrial broadcast digital TV signals. The result is a seamless streaming experience for multimedia content, including live TV matches, directly to phones without the need for an internet connection. Khul Ke has connected with approximately 1000 individuals, highlighting the favorable influence of the wave of D2M technology.
Information and broadcasting secretary Shri Apurva Chandra said that talks of a pilot D2M broadcasting project have commenced “across 19 cities using the digital terrestrial transmission network of Prasar Bharati. Industry challenges, however, will persist.” The pilot launch will be the first step—you need a certain chip in devices. We’ve to see how that adoption takes place. Then, we’ve to see how much content is being consumed—we’ll take all of this into consideration before launching at a mass scale rollout. As of now, we’re not mandating any smartphone company or telecom operator, since this is only a pilot,” Chandra added.
The integration with Khulke demonstrates the ability of D2M to create an Open Broadcast Stack on the lines of UPI. Made in India for India and the rest of the world. The key to bringing the technology to a wider audience will lie in achieving scale. We are already in talks with original design manufacturers (ODMs), but we won’t need to partner with chipmakers for this. Our objective is to reach a scale of 10 million-odd users to distribute the technology with, which should be possible given that the market has over 1 billion devices and users said Parag Naik, chief executive of Saankhya Labs.
Piyush Kulshreshtha, Founder & CEO, of Khul Ke, said, “Our commitment to advancing technological innovation for nationwide access to purposeful content takes a significant leap forward with our integration into India’s groundbreaking D2M platform. This integration represents a pivotal chapter in our mission, enabling us to utilize targeted broadcasting and deliver engaging multimedia content in real time to millions across diverse urban and rural landscapes. Aligning seamlessly with the vocal for local ethos, this alliance showcases the power of homegrown technology to drive progress. We are very excited about this Bharat Tech Moment and are honored to leverage D2M’s potential in bridging the digital divide, reaching deep into grassroots communities to stimulate learning, discussions, and upskilling at a scale that uplifts. We anticipate this new broadcasting capability to usher in an era of active participation and personalized user experiences, setting a precedent for unprecedented connectivity and engagement.”.
D2M technology has extensive applications, offering direct and reliable emergency alerts independently of internet or cellular networks. It excels in disaster management by delivering targeted authentic audio content. Its terrestrial fallback feature serves as a crucial contingency for broadcasting strategic public content in the event of satellite failures. Additionally, D2M optimizes resource use by converging radio services onto a shared broadcast infrastructure, conserving spectrum, land, manpower, and public resources. This highlights D2M’s vital role in meeting communication needs and maximizing resource efficiency.
