set to grow by 35% this year with a significant contribution from their D2C channel
This collaboration is a significant step by the brand to enhance its D2C contribution to overall online revenue share and carve an Omnichannel growth path for itself
Libas, a leading ethnic fashion brand, has entered into a strategic partnership with GoKwik, a leading eCommerce enabler to expand its D2C footprint and drive growth. As a completely bootstrapped brand, Libas has successfully established itself as a pioneer in the fashion industry. Libas aims to leverage its collaboration with GoKwik to enhance its D2C presence by optimising the checkout experience for shoppers and strengthening accessibility across all regions of Bharat.
Libas has been a known name in the Indian apparel industry creating a significant mark for itself. By collaborating with GoKwik, Libas aims to continue their growth trajectory in the digital realm through the seamless shopping experience, via one-time OTP login, pre-filled addresses, multiple discount offerings, and extensive payment options. Libas is already seeing an uplift of 10% in conversions, and prepaid transactions, demonstrating the benefits of the partnership.
“We are excited to partner with GoKwik to take our brand to new heights in the digital realm. With their expertise in eCommerce enablement, we will be able to deepen our online footprint and reach a wider audience. By offering a one-click checkout, we aim to provide our customers with a hassle-free shopping experience, driving increased conversions and customer satisfaction. This sits in alignment with our long-term plan of a strong, evolving omni-channel presence.” Said Sidhant Keshwani, Founder and CEO, Libas
Through KwikCheckout, a one-click checkout solution by GoKwik, shoppers bypass the step of logging in every time they shop from a website leading to a frictionless experience for them. Moreover, 1 in every 3 eCommerce shoppers is already shopping on GoKwik’s network. As a result, GoKwik also seamlessly prefills up to 85% of addresses, reducing drop-offs that come at the address page. With industry best payment success rates & high payment assurance, merchants on KwikCheckout are able to unlock higher conversion rates & revenue growth.
“Over 85% of Libas’ sales now happen through online channels, with a 15% share coming from their D2C channel alone. They are all set to grow by 35% this year with a significant contribution from their D2C channel. We are excited to build a strong partnership with Libas in their quest to increase their online revenue share through their D2C website,” said Chirag Taneja, Co-Founder and CEO, GoKwik
GoKwik houses over 1500 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Levis, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space. Libas recently onboarded Kiara Advani as their brand ambassador with the launch of their summer collection and further plans on expanding both their online and offline footprints across India.
About GoKwik
Founded in 2020, GoKwik is an eCommerce enablement company focusing predominantly on unlocking growth for eCommerce brands by solving crucial challenges across the eCommerce funnel, helping eCommerce brands provide a seamless shopping experience to their customers, expanding COD penetration across cities and towns, reducing return to origin (RTO) for their partners, and ensuring overall growth through conversational commerce across the funnel using WhatsApp. GoKwik has the deepest network data of 100 Million shoppers through which it has helped 1200+ brands increase conversions, reduce RTO, boost GMV and prepaid success rate, thereby increasing overall growth potential for these brands.
It is helmed by Chirag Taneja (Co-Founder and Chief Executive Officer), Vivek Bajpai (Co-Founder and Chief Technology Officer), and Ankush Talwar (Co-Founder and Chief Data Scientist). GoKwik’s team has deep knowledge in the space of eCommerce with people having previous experience in Flipkart, Razorpay, Swiggy, Myntra, Nykaa, and more. Link – https://www.gokwik.co/
About Libas
Libas is a leading ethnic wear brand which combines traditional aesthetics with contemporary designs. Their collection spans a wide range of clothing including sarees, kurtas, sets, and more, crafted with high-quality materials and attention to detail. They offer a diverse array of colors, prints, and fabrics to ensure there is something for every occasion, be it casual wear or festive. It is helmed by Sidhant Keshwani, and is created on the principle of making ethnic fashion accessible, prioritising, affordability without compromising on quality. https://www.libas.in/
