Maruti Suzuki announces winners of 2nd Cohort of its Incubation Program with IIM Bangalore

• Winners ‘Woloo’, ‘Hala Mobility’ and ‘SwitchOn’ to co-create business solutions along with Maruti Suzuki
• Efforts align with the Government’s ‘Startup India’ initiative

• Applications open for Cohort 3 of Maruti Suzuki Incubation Program

Maruti Suzuki India Limited concluded the 2^nd Cohort of its ‘Incubation Program for Mobility Startups’. The early-stage startups ‘Woloo’, ‘Hala Mobility’ and ‘SwitchOn’ were declared as winners. They will now get an opportunity to undertake a paid Proof-of-Concept with Maruti Suzuki to co-create solutions using disruptive technologies for actual business use.

The initiative is being undertaken in partnership with Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), the startup hub at Indian Institute of Management Bangalore (IIM-Bangalore).

Applications open for Cohort 3

Incubation Program is now open for applications for the 3^rd Cohort.

Interested early-stage technology led startups may visit https://nsrcel.org/mobility/ for further details.

Startups offering innovative solutions in the areas of Green Manufacturing, Mobility/Mobility Infrastructure, Vehicle Technology, Data & AI, and Clean Tech can apply for the program.

About Incubation Program for Mobility Startups:

Incubation Program for Mobility Startups is a first-of-its-kind initiative by an automobile manufacturing company to help startups channelize their efforts to work with business teams on real-time industry use cases and bring industry-ready solutions. The program received over 300 applications for the 2^nd Cohort. After a series of evaluation rounds by experts from Maruti Suzuki and NSRCEL, top eight early-stage startups qualified to proceed further for a 6-month incubation program.

During all stages of shortlisting, the startups received training and mentorship under domain experts from Maruti Suzuki, the academia and the industry, along with venture capitalists to strengthen their solutions for actual use. The startups were also guided for investor connect opportunities. Aligned to Government’s ‘Start-up India’ and ‘Digital India’ initiatives, Maruti Suzuki runs multiple innovation programs to engage with startups at different stages of maturity. These programs are, 1) Pre- Incubation Program (Nurture), 2) Incubation Program, 3) Mobility and Automobile Innovation Lab (MAIL), and 4) Mobility Challenge.