Wellify, the D2C health and wellness platform of Piramal’s Consumer Product Division joins the ONDC Network
Wellify, one of India’s fastest-growing D2C health and wellness platform by Piramal’s Consumer Product Division (CPD), has announced that it has joined Open Network for Digital Commerce (ONDC) Network to leverage on its scale and expand reach.
Wellify’s D2C catalogue is now discoverable by buyers through the ONDC Network. With this integration, their catalogue of Lacto Calamine, Littles, CIR, Tri-Activ, Women’s intimate health range and Tetmosol can be seen on all buyer apps that a consumer is shopping from across a Network that is rapidly developing, while seamlessly facilitating transactions.
Wellify is an emerging market leader in the D2C space with its innovative range of products across skin care, baby care, women’s intimate health, home essentials and various other categories. By leveraging the Shopalyst ONDC connector, it aims to create multiple consumer touchpoints through disruptive innovations.
T Koshy, CEO and MD, ONDC, said, “Wellify joining the ONDC Network represents a key step in India’s health and wellness landscape. This collaboration opens the doors to a healthier and more accessible future for all. Through ONDC, we are determined to revolutionize the way consumers access and experience a well-rounded and healthier lifestyle.”
Nitish Bajaj, CEO, Piramal CPD said, “We are thrilled to be one of the first players in the health and wellness space in India to join the ONDC Network. As a company that is always looking to innovate and disrupt the market, joining the ONDC Network will help Wellify achieve additional scale. This integration will help us widen our reach, be easily accessible to consumers across the country and provide them with our innovative range of products.”
Girish Ramachandra, CEO of Shopalyst adds, “We are excited to collaborate with Piramal Group in their journey to join and thrive on the ONDC Network. We believe in the transformative potential of ONDC for brands to get discovered by consumers, and grow their online sales.”
Wellify, Piramal’s D2C store has been growing exponentially over the last 18 months. The platform offers unique capabilities like No Minimum Order Value, Serviceability across 25000+ pin codes and Authentic products from House of Brands like Lacto Calamine, Littles, CIR, Women’s Intimate Health and so on. Over the last 18 months, Wellify’s order volume has increased 10x and consumer base has increased 20x. Overall, it is on its way to contribute 10% to the overall e-commerce revenue of Piramal CPD by FY24.
