Artificial Intelligence-Transforming and revolutionizing the iGaming Industry
By Mohak Arora
iGaming as an industry the world over has seen unprecedented growth in the past few years. Encouraged by the skyrocketing number of users, game developers are proactively making an eclectic array of games, and Artificial Intelligence has a big role to play in making games more popular. AI acts as a transformative catalyst that has made iGaming more immersive, personalized and popular across age groups and geographical boundaries. With enhancements in Virtual Reality (VR) and Augmented Reality (AR) and predictive analytics through data mining, AI is transforming the way people are enjoying their enhanced online gaming experience. It is reshaping the landscape of entertainment making it more interactive and super impressive.
Enhancing customer experience
The immense power of AI to track user preferences in the most meticulous manner has enabled gaming platforms to personalize every game as per user preference, gaming behavior and in many cases even the user’s mood. The personalization can go to the level of local language, personal recommendations and exclusive platform aesthetics. AI configured Chatbots are a big transformation enhancing customer experience to the next level. Chatbots offer real-time customer servicing and AI algorithms help to give the best solution based on user data. This also completely eliminates human intervention shifting the onus on data-driven decision making only taking customer experience a notch higher. AI in gaming results in more effective game development based on user preferences and this has opened the floodgates of endless innovations and limitless possibilities. AI helps in dynamically segmenting players as per their behavior preferences and demographics. This allows precise targeting with personalized services, offers and incentives. It helps in dynamic content curation which with older users with a sizable database can be almost real-time.
iGaming gets safer with AI
The most important transformation that Artificial Intelligence has brought to the gaming ecospace is the security and safety of the customer interest. AI has enabled websites and mobile apps to detect fraud much more easily than ever before. Any fraudulent activity can be easily tracked and analyzed making iGaming safe and secure. AI helps in keeping a keen eye on any suspicious patterns which can point towards unfair activity and a possible threat to user accounts. This becomes an important concern as users’ personal data along with financial transaction details are in stake. With the rising popularity of online Casino games and Poker, AI plays an integral role in making online gaming safe for users as well as gaming platforms.
The future of iGaming with AI enhancement is only going to get more immersive and popular drawing people from all walks of life, and making them spend longer time on gaming platforms. It is going to be an exhilarating journey where player satisfaction is going to be of top priority. All aspects of online gaming are going to only get exciting in the coming year with more innovations and enhancements. From expansion in the variety of games to improved user interface designs and the specialized personalization, Artificial Intelligence is the game changer that will transform the iGaming industry in the years ahead.
(The author is Mohak Arora, Parimatch Brand expert, and the views expressed in this article are his own)
