Rising to the status of the fifth largest economy in the world, the business landscape in India has emerged as one of the fastest growing major economies with a remarkable surge in technological advancements. Industries have been transformed and reshaped by digital technologies, with India’s digital economy now contributing to as much as 11% of the GDP, compared to only 4.5% in 2014.
The Indian market has undergone a significant transformation in recent years, driven by the integration of artificial intelligence (AI) and machine learning (ML) technologies. These advanced tools have revolutionized online stock trading, empowering investors with data-driven insights and enabling more informed decision-making. AI algorithms are adept at analyzing vast amounts of market data, identifying patterns, and predicting trends, providing valuable guidance to investors. The adoption of AI and ML in online stock trading has led to increased participation from retail investors, democratizing access to financial markets.
Mr. Prateek Garg, Founder, WorkElevate
‘In the world of IT support services, we’re undergoing a transformative shift—from relying on IT support staff to embracing AI solutions. This past year has been a game-changer, laying the foundation for a future where AI-driven employee support will soar. Looking ahead, it’s evident that AI is not just about answering simple textual queries; it’s evolving into the driving force for swift troubleshooting, mirroring the proactive intelligence of an IT support person. Envision a future of IT support where the dynamic fusion of AI and human expertise not only creates a seamless digital experience for employees but also proactively detects and addresses issues, ensuring a level of support that anticipates challenges before they arise.’
As India’s digital economy burgeons, so does the need for robust cybersecurity measures to safeguard sensitive data and protect businesses from cyberattacks. In this era of digital interconnectedness, small and medium-sized enterprises (SMEs) are increasingly becoming targets for cybercriminals due to their perceived vulnerability. However, the integration of artificial intelligence (AI) into cybersecurity strategies is poised to revolutionise the way businesses protect themselves from cyber threats, ensuring the continued growth and resilience of India’s digital economy.
Mr. Amit Relan, Co-Founder and CEO, mFilterIt
2024 is going to be a year of innovative technology where artificial intelligence and machine learning will enhance the end-user experience in the digital ecosystem. The world is reeling amidst a global slowdown and unstable economy but the Indian digital ecosystem is picking up pace. The focus is on optimizing processes and enhancing efficiency with transparency across the digital landscape. Brands in coming years will be focusing on a data-driven approach, ensuring transparency in ads across app, web, and OTT platforms. Clean data is the key for brands and advertisers to reach genuine users. The customer-centric approach is the way forward. First-party data and contextual targeting will pave the right way to reach the right audience and ensure that their consumer’s interest is protected and acknowledged along with preventing advertising frequency cap violations on OTT platforms and validating real-time lead quality to save big on ad spends across platforms. It is time that the brands enter the new year with the mission to boost efficiencies and ensure transparency across the digital ecosystem with innovative solutions and contribute towards making the digital landscape. To achieve this, technology is going to be the major game changer for the brands. Clean data for better decision-making, efficiencies in media, and brand infringement are going to be the focus areas. Brands not only need to “Advertise fearlessly” but also verify, optimize, and protect their ad spends, along with their reputation across the digital ecosystem.
In India, new-age homebuyers have increasingly become innovation-driven, and smart-homes have become immensely popular. Smart door locks that can be opened by phones, automated curtains, automatic coffee machines, and much more have grown popular among many urban dwellers, and the trend is set to continue well into 2024.
The year gone by has been a testament to the transformative power of innovation in India. Across diverse sectors, technological advancements have disrupted industries, empowered individuals, and propelled economic growth. AI and ML are revolutionizing online stock trading, while innovations in logistics are streamlining supply chains. Digitalization is providing SMEs with a platform to thrive, enhancing their ability to navigate the complexities of an increasingly digital world. As India moves forward, innovation will continue to play a pivotal role in shaping it’s future. By embracing technological advancements and fostering a culture of innovation, India can harness the power of technology to address its challenges, achieve its aspirations, and emerge as a global leader in the digital age.
Saurav Kasera, Co-Founder, CLIRNET
“As we reflect on the past year, it’s clear that it has been a period of remarkable growth and challenges for the health-tech sector in India. We’ve seen significant strides in innovation and a growing recognition of the importance of technology in healthcare. Looking ahead, we believe the upcoming year will be even more pivotal, marking a transition from technological advancements to widespread adoption among consumers.
The focus will be on seamlessly integrating health-tech into daily life, a crucial indicator of success in this domain. Particularly, generative AI in healthcare is on the cusp of introducing practical, innovative applications, heralding a new era of real-world impact.
Simultaneously, the consolidation in ‘hardware’ by various healthcare establishments is setting the stage for an overhaul in the ‘software’ of people and processes. This isn’t just about technological upgrades but about creating a more interconnected, effective, and patient-centric healthcare system. As we embark on this journey, our aim is to reshape how healthcare services are delivered, affecting every aspect from establishments to professionals and patients.”
Mr. Atul Thakker, Managing Director – Minosha India Ltd.
Innovation in the print industry presents exciting opportunities in various sectors. Warehouses, logistics, and e-commerce companies, with their high printing volumes, stand out as key areas for growth. Post-pandemic, laboratories printing multiple barcodes for tests create another avenue for innovation. The surge in online payments, particularly through UPI, demands barcode printing, bridging the gap in lower printing areas. Looking ahead to 2024, amidst the digital transition, the risk of software blending, and fraud is imminent. Ricoh addresses this concern with a cutting-edge technology featuring invisible ink, neon ink that would secure from any kind of fraudulence a revolutionary step towards secure document printing. With an unwavering commitment to innovation, our technology seamlessly adapts to the evolving landscape of diverse throughput materials. Poised for the future, it stands ready to effortlessly handle up to 470 gsm, including textured media—a strategic alignment with market demands in the realm of digital printing. Anticipating new technological trends in the coming years, satellite-based communication is poised to revolutionize connectivity. This wireless technology promises to extend telecom services to the remotest areas in India, marking a significant leap in printing communication network.