International Women’s Day Special: Spotlight on Women-led HR Tech Startups

As the world celebrates International Women’s Day on 8th March, the theme for this year, “DigitALL: Innovation and technology for gender equality,” resonates deeply in the tech industry. Aligned with the upcoming 67th Session of the Commission on the Status of Women (CSW-67), focusing on “Innovation and technological change, and education in the digital age for achieving gender equality and the empowerment of all women and girls,” it underscores the pivotal role of technology in advancing gender parity.

A recent report by ACT For Women, in collaboration with The Udaiti Foundation, titled “The Women in India’s Startup Ecosystem Report (WISER),” sheds light on the potential of startups in India to generate two million new job opportunities for women by 2030, thereby fostering gender equity within the ecosystem. Notably, the report highlights that the startup environment is uniquely positioned to attract female talent, with women already constituting 35% of the startup workforce in 2022. With targeted actions and introspection, the startup community aims to elevate this figure to 50% by the decade’s end, as revealed by insights from a survey of 200 startups nationwide.

Despite strides made, women remain underrepresented in the tech sector, facing challenges like unconscious bias and gender wage gaps. However, numerous trailblazing women have defied odds and emerged as leaders, inspiring others with their achievements.In the realm of Human Resources (HR) technology startups, a cohort of remarkable Indian women is reshaping the landscape. These visionary leaders have shattered stereotypes and are driving meaningful change in the workplace.

Yogita Tulsiani, iXceed Solutions:-

Yogita is the Director & Co-founder of iXceed Solutions . The dynamic Ms Yogita Tulsiani is armed with a Master’s in Business Administration from ISB, Hyderabad. The versatile businessperson has more than a decade of experience in Business Development and Consultancy across various industries in the UK, USA, Europe and APAC. Her repertoire includes an illustrious clientele in the Financial Services, Telecom, Retail, Information Technology and Learning industries like Genpact Headstrong and HP.
Asma Thorve, Empowered LMS:-

Asma is the  co-founder of Empowered LMS, Asma is an experienced professional with 20+ years of industry experience. A large part of this has been spent in the learning technology space, thus making her an industry veteran who has seen the learning technology space evolve over this period. With marque customers using their solutions, Enthralltech is an established player in this space. Her company won the Asia Tech Innovation award in 2016 thus underlying the innovative solution they bring to their customers.
Geetha Prabhu, WorkFlexi.in:-

Geetha Prabhu is the Founder of WorkFlexi.in.With the growing need of flexible work in organizations of all sizes, Geetha is looking to solve the problem through her solution. By connecting companies with individuals seeking these flexible work assignments she is addressing a key gap in the talent acquisition solution set in the Indian HR Tech space. With her deep expertise in market research one would assume that she has enough insights about this space to solve this challenge. 

Shelly Singh, PeopleStrong:-

Shelly Singh is the co-founder of PeopleStrong . After a short stint as HR professional Shelly identified a business challenge and co-founded PeopleStrong in 2002. Since then PeopleStrong has grown to be one of the most successful entrepreneurial journeys in the Indian ecosystem. As a chief business officer, she continues to build a strong brand for the organization while also anchoring the strategic and operational initiatives at PeopleStrong. She was identified as “Thought leader of the year” in 2014 by the HRO Today, Asia Pacific forum.


Source: PR Agency