The influence of artificial intelligence on the travel and tourism sectors
Mr. Dmitrijus Konovalovas
Over the past ten years, the travel and tourism sector has embraced AI-powered tools extensively. These advanced technologies are crucial in helping customers plan their trips and ensuring smooth operations in hotels. AI saves businesses time and money while also improving customer service. It meets various traveler needs, streamlines operations, and boosts travel safety. Additionally, AI in travel introduces personalized experiences tailored to each traveler’s preferences through careful research and customization.
Let’s look at some key points how artificial intelligence is impacting on the travel and tourism sectors
Smart customer service: Nowadays, people usually book flights online. When customers have questions or need help, they want quick answers. Instead of waiting for emails or calling customer service, AI chatbots can give customers information right away. This means customers can get help anytime without talking to a person. Hotels are also using AI to give guests help through voice commands in their rooms. Guests can ask questions or make requests, and they’ll get answers all day, every day. This helps hotels deal with lots of guests during busy times.
Better Travel Safety and Security: Advanced technology like AI helps find possible dangers in tourist spots by focusing on strong security. It can also spot strange behavior and mark potential scams using live monitoring. AI has made travel safer by bringing in new technology and smart systems. One big change is in spotting risks and threats. At airports, AI has upgraded security with better screening. For instance, facial recognition systems can now identify passengers accurately, cutting down on identity fraud and making things safer overall.
Dynamic pricing: Dynamic pricing is a smart way that travel companies use to change the prices of flights, hotels, and other things right away. They do this based on different things, like how many people want to buy, what other companies are charging, and how much it costs them to offer the service. Artificial intelligence (AI) helps a lot with this. It looks at loads of information and figures out when prices should change to make the most money for the travel businesses. It looks at data from surveys, booking websites, what’s happening right now, and what people have done before when they traveled. There are a few main ways that companies decide on prices: how much people are willing to pay, what other companies are charging, and how much it costs them to offer the service. These strategies help companies make as much money as possible while still making sure their prices are fair compared to others.
Personalized Travel Suggestions: Artificial intelligence looks at lots of information, like where you’ve traveled before, what you search for, and what you do on social media, to suggest places to visit, place to stay, and location for your trip. This can make planning easier and quicker, matching everything to what you like best.
Virtual Travel Assistants: Virtual Travel Assistants are computer programs that use artificial intelligence (AI) to help people with their travel plans. These assistants make traveling easier by giving personalized help and answering questions at any time. They can also solve problems and give updates instantly. With virtual travel assistants, businesses can quickly find information like flight times and traffic updates. This makes booking trips simpler and faster.
Over the last decade, the travel industry has fully embraced AI, revolutionizing customer service with chatbots, enhancing safety through advanced monitoring, optimizing revenue via dynamic pricing, and offering personalized travel suggestions and virtual assistants for seamless trip planning. However, complete dependency on AI will take some years as the technologies are still evolving.
(The author is Mr. Dmitrijus Konovalovas, Director & CEO, Wowtickets.com, and the views expressed in this article )
