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What should Startupreneurs focus on for innovation and growth in 2024

Innovation and growth are key drivers for startupreneurs in the dynamic landscape of 2024. Drawing upon insights from industry experts, it is evident that startupreneurs should prioritize certain areas to achieve remarkable progress. By leveraging technology to revolutionize employee engagement and financial wellness, startupreneurs can create a more fulfilling and financially secure work environment. Simultaneously, by focusing on personalized and well-informed online education choices, startupreneurs can empower learners to shape their educational journeys and bridge the gap between academic excellence and practical skill development. Furthermore, the development of smart solutions that enhance the parenting experience can empower parents to provide a nurturing and technologically advanced environment for their children’s growth and development. These strategic areas of focus hold the potential to drive innovation, success, and sustainable growth for startupreneurs in 2024 and beyond.

Sanket S, Co – Founder, Scandalous Foods
As we enter 2024,  we are set to redefine sweet experiences with a blend of tradition and innovation. Our focus includes introducing new flavors, fusion sweets with the mix of western and indian sweets and refining artisanal techniques. In 2023, we emerged as a trendsetter in the SDB(sides, desserts & beverages) offerings of the cloud kitchen sector, diversifying offerings beyond ice creams and western desserts, introducing popular sweets like gulab jamun and rasmalai with a shelf life of six months. Looking ahead, we aim to create confections that not only captivate the senses but also contribute to a more sustainable and immersive gastronomic adventure. Currently expanding to a larger manufacturing unit, we aspire to amplify revenues by 8x by the end of 2024, targeting wedding and corporate caterers. Additionally, strategic distributor setups are underway to reach smaller restaurants and caterers in Mumbai, Thane, Nasik, and Goa.”

Sourabh Deorah, Co-founder & CEO, Advantage Club
“In 2024, we envision leveraging technology to transform employee engagement and financial wellness. By incorporating AI and data analytics, we will deliver personalized solutions that foster engagement, satisfaction, and loyalty. With seamless access to financial wellness programs, employees will gain control over their finances, reducing stress and boosting productivity. The strategic focus on technology-driven employee engagement and financial wellness will not only attract top talent but also drive the growth and success of the company in 2024 and beyond. By prioritizing the well-being and satisfaction of our employees, we will create an organization that thrives, achieves remarkable progress, and sets new standards in the industry.”

Rohit Gupta, Co-founder & COO, College Vidya
“As a startup, innovation is the key to our organization’s growth and success. We firmly believe that by constantly pushing the boundaries of what is possible, we can create a transformative educational experience that prepares young individuals for a brighter and more successful career. In 2024, we envision embracing cutting-edge tools and techniques to harness the power of technology on our platform that will revolutionize personalized online education for all. Through our platform, we offer personalized recommendations, adaptive learning modules, and real-time feedback, ensuring that every student receives tailored guidance and support along their educational journey. With our innovative approach, we aim to enhance engagement and satisfaction among students, empowering them with the necessary skills and knowledge for success in the ever-evolving job market. Our vision is not only to position ourselves as leaders in the field of online education but also to make a significant impact on the nation’s future by equipping the next generation with the tools they need to thrive. Together, we strive to create a brighter tomorrow where personalized online education is accessible to all, breaking down barriers and empowering individuals to achieve their dreams.”

Pratham Barot, CEO & Co-founder, Zell Education
“In 2024, our focus is to prioritize bridging the gap between academic excellence and practical skill development. By offering industry-focused training programs and partnering with industry leaders, students will further be able to acquire the necessary knowledge and skills. Leveraging technology and digital platforms will enhance the learning experience, preparing students to succeed in their careers and contribute to the economy’s growth.”

Sandeep Kumar, Founder & Managing Director, Baatu Tech
“In 2024, we will focus on creating smart solutions that enhance the parenting experience. Through further developments in India’s first and safest smart tab, parents will be able to provide a nurturing and technologically advanced environment for their children’s growth. Through the integration of AI, IoT, and data analytics, we aim to develop personalized learning experiences, child safety monitoring, and health tracking. Prioritizing user-friendly and secure smart tabs with comprehensive parental controls and age-appropriate applications will empower parents to create a nurturing environment that will enhance their children’s well-being, educational outcomes, and digital literacy.”

Anshul Khurana, Co-founder of Entitled Solutions
“2024 will be a year of consolidation for startups with a core focus on sustainable innovation. Growth at all costs is a thing of the past, and sustainability will be the buzzword in most conversations. Gross user economics and the path to profitability should be an important focus. Startups should also look to focus on alternative sources of capital to test early innovation, and the ability for founders to manage and plan these startup phases would be absolutely crucial.”