archiveBrand Trust

Only 41% of the customers in India trust organizations providing digital services for personal data protection, according to a Microsoft-IDC...

'What’s the cost of trust?' That’s the question brands are asking themselves as they work to build trust with both...

WhatsApp’s updated privacy policy came as a blessing in disguise for smaller rivals, like, Signal and Telegram, who witnessed thousands of new signups within a couple of days, and the number is fast growing.