archivedata privacy


Future Without Cookies: How to Survive and Adapt

Data privacy is expected to dominate conversations around tech in 2023. With several web browsers, including Google’s announcement to stop supporting third-party cookies on the chrome browser, transitioning into the cookieless world is an approaching eventuality. The decision is revolutionary as chrome has a market share of over 60% as compared to other browsers and this would mean implications on advertiser marketing campaigns. There has been heavy reliance on cookies to build audience profiles, target customers and attribution mapping for years now. With the growing concern around safety and privacy...
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