archivemarketers

While marketers are prioritizing brand language to enhance cross-channel customer engagement, they are also exposed to growing stress.

Email Marketing is the oldest yet one of the most effective engagement channels and is nowhere close to redundancy, as some have predicted.

Marketers acknowledge they have gaps in consumer data, leading to difficulties in data-driven decision making, according to a recent report.

Digital marketers report that mobile-friendly websites have emerged as a dominant engagement channel for their brands, according to Gartner, Inc....

The marketing landscape has changed by leaps and bounds. Trends such as artificial intelligence (AI), customer data platforms (CDPs) and...