Designing Payment Experiences To Leverage Consumer Behaviour, Impulses, And Decision-Making Patterns In Online Payments
By Vishal Maru As the Indian economy ushers in the era of digitisation, businesses have a golden opportunity to establish trust and security in their payment systems. Over 62% of Indian shoppers prefer to shop online and the number is going to increase significantly. With the entire customer focus moving to e-retail brands, it is no longer online vs offline businesses. The fight has reached the digital space with online businesses competing to acquire and retain customers amidst cut-throat competition. With all the online businesses leveraging similar strategies to attract...